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Essays 331 - 360

The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...

Position of Lucent Technologies

This has resulted in a negative return on assets figure of -42.09%. This is an anomalous year as the figures for 2000 were more fa...

Strategic Position of Campbell's Soup Company Since 2000

renewal (see appendix 2). * Reconsider the further strategy of acquisition to reduce the opportunity cost to the existing lines. ...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

2003 Financial Position of Microsoft Corporation

software maker. * The company recently reduced sales forecasts for the fiscal year that will end in June 2003 to between $31.4 bil...

Position of BMW in an Auto Industry That is Changing

new models over the past few years, models that represent a departure from traditional BMW styling yet retaining the BMW excellenc...

History and Financial Position of Merck

this once giant drug company is definitely suffering a mid-life crisis. Background Merck, which is headquartered in Whiteho...

Company Position and Performance of Varian Semiconductor Equipment Associates

In eight pages this paper examines this company's position and considers its future sector performance. Five sources are listed i...

Position and Competitive Strategy of Dyson

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

Taiwan's Global Position

In six pages this paper discusses Taiwan in an assessment of whether or not it should belong to the Peoples Republic of China from...

Clearly Canadian's Position Solidification

water on the same order as the products against which it competes. Perrier is an example of a primary competitor; the companys pr...

Learning Teams' Implementation Position Paper

and make recommendations from their findings. Introduction According to Gibbons (1999), "The Chinese character for learning is ac...

Pro Gore Position in U.S. Presidential Election of 2000

In five pages this paper argues that Al Gore should be declared the winner in the state of Florida and become U.S. President with ...

Nursing Assignment Acceptance and the Position Statement of the American Nurses Association

Nursing ethics and autonomy are considered in this discussion of the position statement by the ANA regarding nurses' rights to acc...

Ben and Jerry's Positioning within the Ice Cream Industry

In eight pages this paper presents an overview of the ice cream industry and then focuses on Ben and Jerry's position through exte...

Catholic Church's Official Position on Abortion and Contraceptives

This paper examines the Catholic Church's position regarding women, sexuality, and issues such as abortion and contraception in ni...

Position Paper on Merit Pay

and salary is formulated based on education, experience and the number of staff reporting directly to the person in the position (...

ARDS and Improved Oxygenation Through a Prone Position

In five pages this paper examines the ARDS shift from supine to prone positioning in a consideration of recent research. Three so...

The Impact of Global Positioning Systems

by which to determine the satellites position. Calculating latitude, longitude and elevation requires the simultaneous signals fr...

Social Policy and Sexual Morality Position Paper

In six pages this position paper discusses ways to remove the religious frame around sexual morality so that human morality is the...

Positions and Techniques in Ballet

In a paper consisting of eight pages the various types of ballet are defined and examined along with several techniques as well as...

Capital Punishment and the Positions of Presidential Candidates Al Gore, George W. Bush, and Pat Buchanan

In five pages this paper examines the differences in the support of capital punishment espoused by this trio of 2000 presidential ...

Learning Teams Position Paper

In a position paper consisting of five pages this paper discusses the importance of utilizing learning teams. Four sources are ci...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

5 Generic Company Market Positions

In ten pages this paper examines a company's 5 generic market positions either due to circumstances or by choice. Five sources ar...

Management Positioning Strategies

In five pages this paper considers the various positioning strategies a manager can choose from based largely upon individual pers...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

SWOT Analysis Measurement of Amazon.com's Current Position

In five pages SWOT analysis is applied to determine the current position of the world's leading seller of books online. There are...

Financial and Strategic Position of Hewlett Packard (HP)

This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...