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Essays 481 - 510

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Is The Pharmaceutical Market In Columbia Attractive?

be benefiting from increased stability, in the last decade with the government appears to have reduced inflation and placed this u...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

Overview of Merck and Company

In ten pages this report examines a pharmaceutical corporate giant in a discussion of sales, financial performance, change, opport...

Prices of Pharmaceutical Drugs and Regulation

In twelve pages this paper examines regulating pharmaceutical drug prices by the U.S. government and its consequences. Five sourc...

China and Pharmaceutical Expansion

In seven pages this paper discusses entering the pharmaceutical market in China in a discussion of what Bristol Myers Squibb would...

Medicare and Pharmaceutical Benefits

In ten pages this paper discusses Medicare and the financial problems associated with supplying pharmaceutical benefits across the...

Pfizer Inc. and Merck and Company

In ten pages this paper compares these two pharmaceutical firms in terms of sales, R and D expenditures, assets, and financial per...

Pharmaceutical and Nutraceutical Company Upsher Smith Laboratories of Minneapolis, Minnesota

United States to support the trend of hospitals switching to a system of unit-dose drug dispensing in order to improve accountabil...

Misdirection By Clinton

President Bill Clinton used a variety of tactics and ruses to distract the American public from his ongoing sex scandal, argues th...

Hippocampus ingens Seahorses

In five pages the Hippocampus ingens species is emphasized in this overview of seahorses that includes biology as well as pharmace...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Case Study of 2 Pharmaceutical Companies and Contract Issues

a health crisis and this takes priority (Legal Information Institute, 2005). Nonetheless, if Gentura offers the drug at a price b...

EPS and Gearing Statistical Test Link

allow the two figures to be taken and then assess. As there are different patterns in different industries we will choose two indi...

Asthma and How to Live With It

through counseling or psychotherapy has been found to be effective in reducing the asthmatic symptoms. However, for the m...

A SWOT Analysis and Case Study of Eli Lilly and Co.

"laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding t...

Mideast Pharmaceutical Company Operations

In five pages this paper discusses the U.S. pharmaceutical company opening of a North Africa and Middle East regional office in an...

New Pharmaceutical Company Startup

work toward a shared future" (p. 30). The mission of the XYZ Company is to bring the health-giving benefits of biotechnology to ...

Ethics and Personalized Medicine Science

Two obvious questions linked with personalized medicine are: * Who can receive such personalized treatment? * Who pays for that pe...

Pharmaceutical Sales and the Entrance of Nurses

greater demand on health care services as more of them cross that line from employed to retired. Projections are just that,...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Hydrocodone: An Overview

2004). Schedule II drugs, in comparison are not allowed to be refilled and: "are...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

Global Warming/Consensus in Newspaper Accounts

50 years" ("Global Warming"). In 2001, a similar UN report said that human activity had "likely played a role" in global warming...

A Memo on the War on Terror

military action in the province if the tribal leaders would promise not to give shelter to foreign elements or allow border attack...

Government and The Economy

influence on the American economy, exceeding that of the federal government (Mandel and Dunham, 2006). Just a decade ago, the U.S....

Impact Of Global Warming On Species

the denial of so many people that a real problem exists and if they do realize the risks, they are simply not taking actions to at...