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Essays 481 - 510
and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...
In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...
In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...
In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....
In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...
In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...
In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...
dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...
to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...
as the market as a whole. The risk of any investment is usually measured in terms of the beta, the greater the...
products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...
that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...
how so many consumers have come to think of shopping and accumulating things as something of a hobby, even a passion. People ident...
reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...
nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...
the original house, which is far better suited for raising the children (MacLean et al, 2002). Protection under British and...
can present themselves as plain. The online experience gives individuals the opportunity to express unexplored aspects of their pe...
older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....
quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...
In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...
The article presents the reader with some very good presentations in that it is specifically addressing one particular endeavor in...
Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...
ask him to make them beautiful but he states that "I cant help but wonder if these women realize how attractive they are - before ...
Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...
illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...
and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...
fees, payment history, parties to transactions, and credit card usage (Capital One, Privacy, 2002). * Credit bureaus to determine ...
with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...
attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...
products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...