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Essays 61 - 90

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Ready Meals Market in the UK

was worth ?3.5 billion in 2005 (Bradeley, 2006). The market can be divided into different segments, the main segment is that of ch...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Commercials Illustrating Gender Myths

This 3 page paper gives an overview of gender myths in commercials. This paper includes descriptions of a commercial for Pantene. ...

Ad Analysis: Calvin Klein's Euphoria

is a brunette, very thin, and likely in her mid-twenties. Additionally, a man appears but the fist glimpse is merely of the hands ...

Financial Education in Australian Schools

ands that money can be saved (MCEETYA, 2008). By year 5 the students are starting to look at their right and responsibility in co...

International Law and Commerce Issues

Federal Trade Commission, established in 1914 during Woodrow Wilsons term as President (Federal Trade Commission: A History, 2004)...

An Analysis of Television Commercials and Programming

1 minute, 45 seconds Show-Related Promos: 1 minute, 0 seconds Actual show time: approx. 48 minutes, 0 seconds. Although I...

Humor and Television Commercials

In six pages this paper examines how humor is used in TV commercials' advertising strategies. Four sources are cited in the bibli...

Japan and Russia's National Economic Systems and Innovations

In a paper consisting of sixteen pages the innovations of Japan and Russia that have translated into economic prosperity are consi...

Research Funding Within the United Kingdom

This paper examines the ways in which universities, commercial and non-commercial enterprises raise funding for their activities i...

IRC Impact of Women's Internet Communities Women on the Internet; The Impact of Internet Relay Chat

This paper examines women's internet communities and commercial marketing with regard to women in this overview of Internet Relay ...

Commercial Real Estate and Marketing Management

In ten pages this paper examines the commercial real estate industry, macroeconomics, and other marketing considerations, with an ...

911 Impact Upon Commercial Real Estate

p. 84) reports that between both the attacks on the Twin Towers and the Pentagon, the property losses "will run into the billions....

Commercial Real Estate and Corporate Finance

real estate market is difficult to predict as the economy goes through a variety of twists and turns. Analysts suggest that losses...

Real Estate Market and Effects of Downsizing

In nine pages the effects of downsizing on commercial and residential real estate markets are discussed. Seven sources are cited ...

Gulf States' Soccer League Planning

countries, which is also a motivation for the undertaking of such a project. The second aspect is then how this can be planned and...

Mac Computer Marketing

B, 2004). The ad was strange, to say the least. It was drab, it was in black and white until the woman burst on to the screen and...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...