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Essays 661 - 690

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Analyzing the MEM Company Purchased by Renaissance Cosmetics

In eighteen pages this perfume manufacturer, its losses, and 1996 purchase by Renaissance is analyzed in great detail. Six source...

Life Saving Cosmetic Surgery

not apply only to agencies and services that help the children directly, but also to businesses whose donations can better assure ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Aspects of a Marketing Study

This paper addresses various topics in the fields of marketing and advertising. This fifteen page paper has eleven sources listed...

Marketing Research Study Critique

the advertising copy as being crucial to whether or not consumers would respond to the advertising message. It was found that cons...

Study on Norway's Market Attractiveness

In eight pages this study considers imports of sports drinks and the market potential of Norway. Four sources are cited in the bi...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Study on Korea's Market Attractiveness

In eight pages this paper examines the appeal of the Korean market for importing computer software. Six sources are cited in the ...

Saturday Morning Television Marketing and Gender Studies

In eight pages the gender views presented in Saturday morning television cartoons Muppet Babies, Captain Planet and Looney Tunes' ...

GIS Case Study

given regarding the way the system work, if we look at the inputs, the transformation process and the outputs we can consider the ...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Riordan Case Study

to survive. There have been a number of changes in the way that the company works as a result of seeking to compete in the chang...

Activity Based Costing; A Case Study

a lighting department and a cafeteria (Bhs, 2006). In 1931 the company became a public company, and until 1945 the main strategy ...

Case Study Analysis (Tuberculosis)

Also, the kind of level or evidence presented by the quote is limited. There are merely charges shown, but no proof or evidence is...

General Insurance Company Case Study

This 11 page paper looks at a case study supplied by the student, describing the current manual information systems that are in pl...

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...

Ocean Tides Inn (Case Study Analysis)

amenities. This is normal for a business in this area, but it is also the case that the need to spruce up the place perhaps sugges...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

AMC Case Study

with a longer term commitment that sat. This does not needs to create a culture clash, but it would enable between communication c...

Kerry Group plc - Case Study

dairy farmers in County Kerry, Ireland in 1974. It began under the name of the Kerry Co-operative Creameries. The farmers involved...

Caledonia Plc Case Study

create a high level of savings. Savings that are made may be seen as equal to revenue. We are also given two different scenarios w...

Production Case Study

This 13 page paper looks at a case study supplied by the student and considers the way production may be scheduled in order to min...

Lomita Hospital Case Study

of the different types of procedure; the result is a weighted average cost calculation. The department must contest this if the so...

Computacore LTD Case Study

75% of the non contract and 80% of the contract work, this means that the company only receive 25% and 20% respectively, these nee...

Supermarket Project Case Study

target demographic and the running costs could increased substantially where there is a very low rate of unemployment and labour c...

Behavior Management - Case Study

The theory is based on the premise that all behavior is learned and it is a result of consequences in the environment. The individ...

Marvel Case Study

of newsagent, but this is too unrelated and is unlikely to add vlaue. As such we need to look for related acquisition that will ad...

Nissan (Case Study Analysis)

begin to reward for performance, although seniority was not totally ignored (Ghosn, 2002). 2. What were the obstacles to his suc...

Projected Accounts Case Study

open per year (c) (axb) Average sales per day (from table 1) (d) Estimated total for the year (cxd) 2005/6 6 50 300 500 150000...