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Essays 511 - 540

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...

Warped Portrayals of Reality in the Media

This paper examines the use of deceptive advertising techniques in the media throughout history. This six page paper has five sou...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

1776 to 1865 The Role of America Women

and as such the incidence of male dominance were more prevalent. It is ironic in the land which had just claimed freedom the soci...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

Jesus As Messiah, Prophet And Son Of Man

Later in Luke, we read "The Son of Man must be delivered into the hands of sinful men . . . ." (Luke 24:7). In the Acts of the Apo...

Using the Determinants of Demand to Make Strategic Business Decisions

Knowing the elasticity will give the bar manager a strong indication of the effect a price change2 may have. In calculating the i...

Critical Success Factors

more quantitative; while strategic "planning tends to be idea driven, more qualitative" (Pacios 2004, p. 259). Whereas long-range...

The Case of Campagnola V. Mulholland, Minion & Roe and Its’ Relevance Within The Legal System

included the presence of the contingency fee; that the firm would receive one third of any money recovered to compensate her for h...

Successful Teams

up of individuals, which may be defined as a single person. A group may be defined as "An assemblage of persons or objects gathere...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Predicting the Advertising Budget for Blues, Inc.

simply says that its important to choose the right variable, and to review their relationship with the advertising budget. The thr...

Service Characteristics and Consumption Trends That Impact on a Travel Agent

their co-travelers. The same research also indicated that the individuals choosing packages would often be those that had the lowe...

Children and The World Wide Web

childs use of the Web. In many ways the Internet might be considered a sociological experiment. While most adults are...

Obesity and Television Viewing: A Review of Literature

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...

The Rise of Corporations into the 21st Century

and an unwavering supporter of Laissez faire capitalism that is freedom from intervention of any sort save that of force in the pr...

California Law and Medical Practice

in the documents. The period of time that Dr. Sanders has to respond to the lawsuit is based on the method of service, and so can...

Women in Today’s Society

groups and from culture which would clearly alter who or what women and men were/are. One author notes elements of this be...

Government's Role In A Market Economy

do not believe government is the best resource for solving social or economic problems and that government involvement decreases b...

Alternative Assessment v. Standardized

at answers (Moore, 2003). As this indicates, alternative assessment is more subjective in nature than traditional forms of assessm...

Learning Diabetes Self-care

of diabetes care, including blood/glucose monitoring, food intake monitoring, exercise monitoring, and insulin administration. Be...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

were in no way new or innovative, the designs the company launched with; the Nexia and Espero, were old General Motors designs tha...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Ameritrade Case Study

demand of a product in relationship to the level of change in price. The usual pattern will be that as the price of goods or servi...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Is Brand Advertising a form of Social Pollution?

facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...