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Essays 661 - 690

U.S. Civil War and Maneuver Warfare

would support the opposite, namely, a "slow, feeble, disorganized attack" (Hughes, 2002). He also explains this strategy based on ...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

1999 Anti FYR Campaign of NATO

by stating: "Today we are taking an historic step forward for wider stability and security in the Balkans...This decision is not ...

A Civil War History of Devil's Den Action

Online 2002, PG). Of the nine principles of war that were used in this particular battle, the one most used was that of objective...

1805 Battle of Austerlitz and Napoleon

in France and expand the militarys own power and strength (Black 45). Even though France had occupied the Papal States and Piedmon...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Reducing Teen Pregnancy Program Implementation

emotional stress that are associated with many social programs introduced in the school system, program coordinators have a diffic...

Senator Hillary Rodham Clinton and Her Political Baggage

the media could be used to their advantage in these areas, so it is difficult to summarily dismiss the female campaigns to necessa...

Analyzing The Effect the Desert Storm Military Air Campaign Had on Warfare

technology and precision aircraft comes further responsibility in terms of using that information and technology accurately and us...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

Issues Permeating the 2004 Presidential Candidates

prescription drugs, I would choose Grandma every time" (Wise, 2002). Howard Dean mirrors Sharptons opinion that President is doin...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

UK's Adidas Marketing

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

Internet Opportunities for Third Party Political Candidates

a very close election and whether or not the timely information was derived from the web, there would have been chaos. Still, the ...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

California's 2002 Gubernatorial Election

had gotten credit for reforms in education, but he is largely blamed for the states $24 billion deficit, as well as for the energ...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Case Study of Pat Parker and Associates

would directly impact them. Parker must look at sub-issues. First, does the contract she had with the Jackson campaign allow her ...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Visual Image Campaign of McDonald's

and MTV. The repetition reinforces the primary message, but other images can be added at a later time and still have the effect o...

Fear and Loathing on the Campaign Trail, & the Advent of Gonzo Journalism

The journalist records events as they occur, but also incorporates those details of personal opinion, sensory impressions, and so...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Public Policy and Business Interests

Public policy is made primarily by elected officials who propose laws. In the White House for example, the president and cabinet m...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...