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Essays 871 - 900

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Piven, Goldfield, and Greenstone on Politics and the Role of Labor

In ten pages this report discusses the analysis offered by these theorists regarding American politics and the influence of organi...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Hispanic Americans

not hard to please" (What is a Mexican American?, 2009). They are also generally Catholics (What is a Mexican American?, 2009). Bu...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Hispanic Cultures in the United States

Mexican Americans living in various states, such as California and Texas, that have likely been living in that state since it beca...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

The New York Stock Exchange (NYSE) and Foreign Firms

(Anonymous, 1992). The NYSE has been and still remains one of the most respected and certainly among the most recognizable of the...

Pop Culture and The News

Art often imitates life, particularly in American media. This paper compares the media frenzy over the Clinton-Lewinsky affair wit...

The Course of African Americans Through the History of the United States

injustice of it all is recognized today but at the time preceding the civil war there was little sympathy for the black men, women...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

U.S. Workforce and the Role of African American Women

In 3 pages this paper discusses how women's involvement in the U.S. labor force was profoundly influenced by the role of African A...

Major U.S. Automobile Manufacturers

In seven pages this paper examines Daimler Chrysler, General Motors, and Ford in an overview of American automobile manufacturers ...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

2 US Colleges Admissions Essay Samples

In four pages this paper discusses 2 admission essay samples for an Asian student who wishes to study at an American college or un...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Experiences of Immigrants

In five pages this paper contrasts and compares the immigrant experiences of the Native Americans, Mexican Americans, and African ...

Early 1900s' South to North African American Migration Compared with European Americans' Movement

laborers, domestic servants, families - all made the monumental decision to search out a better life. Regardless of the quest for ...