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International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

Evidence of the Integration of Quantitative Methods in U.S. Society

This 8 page paper provides an overview of the use of qualitative methods in U.S. society. This paper uses examples from AT&T, Coc...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Environmental Factors That Affect Marketing

removes geographic boundaries, allowing even the smallest company to participate in the global marketplace. Coca-Cola has careful...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Case Analysis of PepsiCo in Mexico

would ultimately result with PepsiCo becoming the leader in the cola competition in Latin America. Initially, the strategy implem...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Paper Issues and Global Banking

In eight pages this student submitted case study on Coca Cola considers global banking and raising capital through commercial pape...

Why Marketing is a Wise Career Choice

(at the age of 38) for Wegmans Food Market, 2005s number one company on Fortunes "100 Best Companies to Work For" list, questions ...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

Colombia - Foreign Policy

by the 1970s, mostly left-wing groups (International Crisis Group July). By the 1980s, right-wing groups emerged and by then, the ...

Latin America Problems A PepsiCo Case Study

except Venezuela where Pepsi had a 42 percent share to Coca-Colas 11.6 percent share. In fact, in terms of market share, Pepsi cam...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Evolution of Bolivia's Coca Industry

if they do not distribute coca from the mine shop, then the miners would not work" (pp. 42). Cocas spiritual, economic and cultur...

Catherine J. Allen's The Hold Life Has

previously the case" (Allen, 1988: 195). It is a very popular pilgrimage that draws people from all over the region, if not the wo...

School Pepsi Cola Vending Machine Controversy

New York dumped all soda pop and offers only "100 percent juice drinks from Snapple" (Watson, 2004). In January 2004, Los Angeles ...

China Cola and Profitability Increases

be increased: acquire the resources consumed by the firm at lower prices, perform the firms activities more efficiently, and becom...

Case Study of PepsiCo in Mexico

it was too late. Molina and his family also controlled a number of other enterprises, including sugar. PepsiCo then made another h...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Thomas Nagel/”Moral Luck”

that are beyond their control. In other words, there are factors that affect the way in which an event is evaluated morally that a...