Essays 121 - 150
The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...
In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...
and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...
being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...
of franchising, with most new stores being built in locations where there is the ability to build a drive through as well as an re...
of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...
audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...
In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...
existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...
compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...
consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...
run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...
the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...
created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...
One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...
Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...
seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...
offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...
This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...
to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...
The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...
of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...
The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...
market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...
complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...
address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...
making a total of four by the end of that year (Nations Restaurant News 20). Considering the very different political situation du...
U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...
Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...
a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...