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Essays 451 - 480

Internet and Hotel Industry

horizontal/vertical integration and even differences in competition (Aksu and Tarcan, 2002). Customer expectations especially our ...

Global Mobile Phone Industry Overview

Jolly (2002) also reports that there were an estimated 150 million cellular telephone subscribers in China. There is some disagre...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Downloading Music Legally

legal downloads in the United States and Europe, and it has been predicted that by 2010, downloads may account for up to 25 percen...

Overview of Life Insurance

In twelve pages this paper discusses the life insurance industry that considers among other topics the influence of AIDS and HIV a...

Past, Present, and Future of the Brokerage and Banking Industry

In thirty pages this paper examines the importance of brokerage firms in a consideration of how banks are no longer the only 'fina...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Record Companies versus Napster Inc.

In ten pages this research paper discusses the changes being made to the record industry as a result of Internet technology and th...

Hospitality Industry and New Technology's Impact

In five pages this paper discusses how new technology especially the Internet has affected the contemporary hospitality industry. ...

Music Industry Protection and Copyright Laws

In a paper consisting of seven pages the ways in which Internet downloading of songs have impacted the music industry are examined...

The Origins and Evolution of Commercial Banking

This paper presents an in-depth look at the commercial banking. The author provides a history of banking from its beginnings in 1...

GE's Future

In five pages General Electric PLC is examined in a recent history overview that also includes future growth recommendations along...

Q and A on Telecommunications

("Public Switched Telephone Network," 2006). The purpose of PSTN is to route calls. It is a very simple function, but with millio...

United States' Intermediation Sectors

the process. The goals of intermediation are varied. Sometimes they involve specialization in production. For example, in the au...

Traditional Travel Agencies versus Internet Travel Agencies

a wider audience of potential clientele. Currently, Expedia services myriad hotels worldwide, including Radisson Hotels Worldwide...

Air Cargo and Impact of the Internet

with competitiveness within a global marketplace is a challenge that most encounter with a mixture of eagerness and anticipation. ...

Travel Industry and the Effects of the Internet

a role for the internet. Entire holidays can be booked on the internet, it is a facility that is able to provide a great deal of i...

Service Characteristics and Consumption Trends That Impact on a Travel Agent

their co-travelers. The same research also indicated that the individuals choosing packages would often be those that had the lowe...

Establishing a Caribbean Tour Operation

in weddings and honeymoons (Probasco, 2004).The value is not only in the direct trade form these visitors, but the associations th...

The Music Industry

and many up and coming artists choose to have an agent represent them. The agent will help them to get work, but in exchange, they...

Advertising Analysis/3 Gaming Ads

a solid light blue background. Darker blue rises from the bottom of the screen and solidifies into the outline of a castle and a v...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The Impact of the Digital Ecosystem among Businesses

matter, goods are seen on the web pages of the internet and tare then sent out, where the goods are digital they can be delivered ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Australia's Auto Market

boost, 2008). Market Share Toyota held a 20.21 percent share of the Australian market in 2006 (The Australia Automotives Re...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Harvard Case Study on the Land Rover Discovery SUV

The Land Rover Discovery SUV The Land Rover became a part of life in the United Kingdom in the late 1940s. It was a high quality ...