SEARCH RESULTS

YOU WERE LOOKING FOR :Mass Media Marketing Research

Essays 151 - 180

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

The Impact of Mass Customization on Supply Chain Management

for managing the customized goods will need to be more responsive. Mass customization sees a firm personalising a core product, ...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Changes in Lean Body Mass as a Result of Aging

Service. This inactivity is a major contributor to an increasing incidence of obesity, heart disease, hypertension and a host of o...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

A Critical Look Into The Los Angeles Mass Transit System

thousand riders stepped up to take the car-less journey, significantly cutting back on the amount of vehicle emissions and traffic...

Psychopathology and Aileen Wuornos

as theyre treated" (Burns, 2003). Human behavior is a complicated and curious equation. The answer to why a particular rea...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

The Case of Rap Music and Adorno's Mass Culture Theories

the offering of music or media, but more often this is merely window dressing and is really pseudo individualisation, meaning the ...

Mass Culture: Will & Grace and ScrubsThe Societal Impact of Mass Culture

artistic form with an accepted place in art history: it has made the transition from low to high. In much the same way, certain te...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Function of Printed Media

been used before with old messages. However, when they are read it was possible to put them into a different order, to place diffe...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Questions on Media, Power and Culture

This research paper covers a variety of topics that pertain to media in contemporary culture. Topics include social media, the Hol...

Media and Crisis Issues

had turned its collective back on this particular crisis (Brown and Minty 9). The support that is generated among the public in ...

Arguing Against Tabloid Press and Media Compromise

In sixteen pages this research paper charges the media with compromising its position with manipulating the public trust by reinfo...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

Cultural Images in the Media

The broader version promoted by Hall is that a "text" of any kind - "be it a book, movie, or other creative work - is not simply p...

Sociological Theories and Mass Media

This research paper pertains to the way in which media influences society from the conflict, structural functionalist and symbolic...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Mass Media Content and Internet Publishing

In five pages this paper examines the increase in online publishers and considers what this means in terms of media content in ter...

How Mass Media Can Impact Teenage Girls.

In our parents time it may have been: the brains, the geeks and the jocks. In a 1999 report entitled, "Girls, media, and the nego...

Mass Media and Political Economy my

In twelve pages this paper discusses the impact of globalization and the media upon government, culture, and economics. Seventeen...

McAnany and Wilkinson's Mass Media and Free Trade NAFTA and the Cultural Industries

In eight pages this text is reviewed and critiqued with NAFTA's impact upon cultural industries being the primary emphasis. There...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Australia and the Mass Media

In six pages this paper examines the public community role played by the media in this consideration of Australia's World Economic...