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Essays 211 - 240

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Marketing McDonalds

of franchising, with most new stores being built in locations where there is the ability to build a drive through as well as an re...

BMW; A Research Proposal

the different strategies that BMW has adopted the question remains, why have they been unable to break their market constraints an...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Economic Forecasts

the prime market, but the majority of loans; 95%, do not suffer from default. Banks and lenders have targeted the market and leant...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Porter's Five Forces Model Analysis of the Lodging Industry

not be possible. Second, the supply is perishable in that there is no inventory to store; a room is rented or it isnt. Third, oper...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Global Expansion of Largest Fast-Food Restaurant

deal, McDonalds has signed a deal with the largest oil company in China, SINOPEC (Nations Restaurant News Daily, 2006). This deal ...

The Need to Improve School Lunches

need to eat healthy food in order to feel good and, therefore, learn better. The American lifestyle of sedentary occupations and l...

Fast Food and Obesity

exercise he usually engaged in. Spurlock is 6;2: tall and weight 185 pounds at the beginning. His BMI was normal. For his height...

A Different Kind of Fast-Food Restaurant

All companies should live by the credo that Five Guys lives by. Whether you like their products or not, one cannot argue with thei...

Strategies of Two Fast Food Companies

The writer looks at the way that two firms operating in the same industry compete. The two firms are Yum! Brands and Noodles and ...

Fast Food and the World Economy

Introduced by The Economist magazine during the late 1980s, the Big Mac index tries to examine if currencies are at the correct le...

Depression Era Foods

prices, too, were low, and in the Thirties Americans consumed more sugar per capita then they have done before or since... (Lovegr...

Research Proposal Cement Company

The Dangote Group is involved in several industries, one of which is cement. Three plants are being expanded to more across Africa...

Fast Food Success and Kentucky Fried Chicken

In ten pages this paper presents a KFC case study that includes an executive summary, strategic and SWOT analyses, and strategic i...

Research Framework Design

The student may like to expand this to include a time scale or further limitations. With the test and the hypothesis considered ...

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Review of Eric Schlosser's Fast Food Nation The Dark Side of the All-American Meal

Schlosser is among one of just a handful of writers to explore this darkest side of the fast food industry, its impact on the most...

Fast Food Nation by Eric Schlosser and the Opinions of Freire and Thoman

technological advancement is doing anything but advancing the very objective of fruitful learning. During a relatively brief peri...

Nutritional Content of Food

3 oz (85 g) 0 21 13 116 205 Pork, cured, ham, patties, grilled 1 pattie (60g) 1 8 19 167 205 Beef, ground, 75% lean meat / 25% fat...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Controlled Vocabulary v. Natural Language

A 3 page research paper that address this topic. Effective communication is much more likely to occur when everyone involved in a ...

What Are the Influences That Impact on Food Culture?

The writer identifies and then discusses some of the influences which impact on the way food choices and food cultures develop an...