Essays 1 - 30
This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...
a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...
Roosevelt and the Plaza, and then in 1945 there is the purchase of Palmer House and the Stevens in New York(Hilton Worldwide, 2010...
is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...
positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...
Pizza" which says custom-made pieces made with local fresh ingredients. It is also stated that residents of the hotel will have ac...
be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...
strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...
will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...
it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...
recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...
the hotel. However, it may be argues that the positioning may not be the best positioning for the hotel. Looking at the...
Venezuelan situation is that the risk is already known and it is not a matter of assessing changes in policy, but how existing pol...
The writer presents an analysis of a hotel undertaken using the integrated services gap model. The hotel has a low return rate. Th...
QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...
In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...
their study was that: "... a best practices study is important at this time is the industrys consolidation. The industrys intense ...
In eight pages this paper examines labor outsourcing by the hotel industry in a consideration of its advantages and disadvantages....
In five pages the hiring tactics of Tall Pines Hotel and Conference Center are examined in a consideration of 4 questions....
sales are still falling short on the budgeted figures, This may lead the individual to believe that the long term nature of Septem...
With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...
This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...
In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...
In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...
expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...
In this paper, the writer has been asked to analyze the Harvard University case study entitled "Rosewood Hotels & Resorts: Brandin...
Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...
branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...
different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...
The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...