Essays 1951 - 1980
In six pages Bell Atlantic is discussed in terms of the possibilities that exist for the company in terms of marketing both domest...
In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...
The company at issue is an Israeli firm that is trying to gain market share. This five page evaluation relays the problems inheren...
range of sources. The most influential article should be those from peer-reviewed journals, where previous research is reported. P...
had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...
many of the studies dont seem to agree on whether this can move up from a diagnostic tool into the actual treatment range. Transc...
phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...
come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...
simply offering a low price" (Porter, 1985; 120). The premium that the product, or service, can command as a result of this differ...
lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...
the Bass Strait. The firm was becoming increasingly diversified, and investments were being made in a range of different areas, in...
acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...
In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...
In five pages this paper discusses a 'Cluetrain' webpage that reveals the innovation of new marketing gurus that embrace the Inter...
In ten pages a sample plan for starting up a health spa business is presented through success criteria, company overview, location...
In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...
In thirteen pages this paper examines the various factors associated with real estate management and includes industry competition...
In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...
In five pages this paper examines the marketing endeavors of American online as an external advertising venture for others and reg...
In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...
In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...
third largest, and accounts for somewhat more than one-fourth of the European Unions GDP. According to BusinessEurope (1998), amon...
This paper considers the creation of a business plan and examines 5 business resource and planning websites that can be of assista...
is not so high that products can be classified as dietary supplements rather than soft drinks. The products are politically and ...
In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...
In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...
p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...
In five pages this fictitious manufacturer of dual atomizers is examined in terms of various techniques for marketing and sales. ...
In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...
In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...