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Cutting Through The Competition - Cruise Companies

Cutting Through The Competition - Cruise Companies

The cruise companies targeting Indian customers feel that the cruise market segment in India is now coming of age. Not yet into the number game in terms of passengers, cruise liners have demarcated their market segments and clientele. Realising the competition and the objective, these companies have set their targets towards capturing their own market share in the future

The Indian travel industry can be virtually described as a melting pot of possibilities. Modern lifestyle, enhanced economic standards, competitive work culture and the globe conjoining at the click of a mouse, has led to the travel bug afflicting people all over the world. Jyoti Koul finds out how people are now geared to exploring corners of the world they had never conceived to venture into before. The ever-lasting golden triangle of tourism universally would thus be land, sea and space and would that probably be the limit of this fast expanding industry ?

In the current tourism scenario, however, it is the cruise industry that is creating waves, not only in the country but the world over. Cruising is fast gaining popularity as a vacation option. Some of the best international cruise companies are ambitiously eyeing the Indian market. Most of them have already established a presence to embark on these virgin waters. To lure the market, cruise companies are offering designer packages for their target audience. The promotional and marketing strategies are meticulously designed to suit the Indian consumer. Although the cruise liners had made their entry in the Indian market a few years ago, their growth targets seem to be slated very optimistically. These companies are very focussed on creating awareness about the entire experience of cruising as they realise that as a product, cruising is fairly new to the Indian travellers.

Cruising as a vacation option

According to Nishit Saxena, country head, Princess Cruises, “ The level of awareness with regards to cruising as a vacation option has increased considerably over the last few years. Earlier, cruising was considered to be either for the retired and the elderly or the rich and famous, but today, honeymooners, entrepreneurs, senior corporate executives, adventure traffic and families are all part of our clientele. A great deal of time is wasted in activities like checking-in and out of hotels, making flight connections packing & unpacking of baggage etc in a land based vacation as against a cruise wherein all...

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