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Essays 241 - 270

Overview of GM

In five pages an overview of General Motors is presented in an analysis of market structure, elasticity, accounting ratios, and ot...

Changes Regarding Bell Atlantic and ATandT

more than ample attention necessary to draw conclusive results. This is why a study of this type is so imperative to societys bes...

Organizing for Effective New Product Development The Moderating Role of Product Innovativeness by Eric M. Olson, Orville C. Walker, Jr. and Robert W. Ruekert

In five pages this marketing text is reviewed in an evaluation of a team approach and organizational structure among other topics ...

Birla Case Study

imitate a greater level of responsiveness in the in the operations and strategies adopted, would support increasing value. 1. Intr...

Gender Distinctions and Internet Marketing

In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...

Global Oil Market Overview

who invest in the oil industry get a fair return on their capital (OPEC, 2003). Here the stability that was not present pri...

A Case Study and Overview of the Globix Corporation

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

U.S. Software and Software Consulting Industry

market of $221.9 billion, this indicates not only that it is the fastest growing sector of software sales, but also that the sales...

Fiscal Policy: Economic Parallels in Employment, Inflation, Trade Structure and the Financial Exchange MarketPertinent Aspects of Fiscal Policy and World Economics

This paper addresses factors affecting the global economy, such as inflation, trade structure, the Financial Exchange Market, and ...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

The Influence of Market Structure on Pricing, Supply and Demand

The writer answers questions set by the student discussing the way that market structure will impact on issues such as pricing wit...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

An Analysis of Walgreens

patients directly onto the system, as well as print off labels with instructions in a number of languages. At a different ...

Porter's Five Forces Model Analysis of the Lodging Industry

not be possible. Second, the supply is perishable in that there is no inventory to store; a room is rented or it isnt. Third, oper...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

CONDUCTING A MARKETING AUDIT

the marketing audit in general terms. Well also provide an example of how an entity goes about performing an audit. As men...

Global Village; A Retail Business Outline

employees or agents. There are a number of advantages in this, There will be share capital issued that can reflect the cap...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Microsoft and Their Diversification Strategy

Devices divisions are examples of this diversification. The level of competitive rivalry will depend on the level of intens...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Consumer Behavior and Analysis; Greetings Cards

that is used to explain many motivations, in different situation is that of Maslows hierarchy of needs. The idea model can be perc...

Purpose Of Business Research And Research Proposal

survey customers. Research designs are broadly classified as quantitative, which is scientific, and qualitative, which is descrip...

Perfect Competition and Unemployment

can make judgements regarding what purchases to make in a more informed manner. The products or service will usually be di...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Monopoly Competition and Product Differentiation

is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...

Considerations When Going Global

trust" (The Federation of European Employers, 2003). The members of the work councils are elected by the employees and the gender ...