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of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

its distribution system. In fact, throughout the years, Blue Bell had crafted an image as being "the little creamery in Brenham" a...

who unwittingly contributes to the good outcome is not at fault. Perhaps he is propelled by greed but that is of no matter. Rather...

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Grandpa may have argued with customers, but such is never the case today. As mentioned above, customer service is one of the hall...

will conduct a simulated VCA for two companies; Waterford Wedgwood USA, and The Kerry Group. In each of these companies, we will ...

And there are employees who must have the mindset that the customer is always right - always. One way in which to...

& retail sales slump, it is important to point out that the political nature of decision making often stands in the way of any sig...

Lewin describes way in which change materialises as the effect of driving and restraining forces (Lewin, 1951). The position of an...

still see the shareholder as a primary stakeholder but not the only valid stakeholder. Corporate wealth maximization recog...

market share with the same products but to get more new customer to buy them, and diversification, which is often referred to as t...

World War II, this approach is based on strict military tradition (Harfield, 1998; see also Whittington, 1993). In other words, th...

on their specific situation. Generally, consolidation can save money for many firms in a variety of industries. For example, Barne...

Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...

the values that the brand stands for and create a higher demand for the bikes. The diversification the home market has included el...

their desire to continue the species (Turntide, 2003). This is one reason that feral cat colonies increase at incredible rates, a...

and Lawson, 2002). As per capita income continues to increase in these emerging markets, however, expenditures on other items beg...

of his day to day life that he would never be able to keep his plans from her. So, he has decided that he must pretend to sever th...

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

advent of the Internet in the first place. People are getting used to sending e-mail messages and pictures from their cell phones....

-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...

would have earned during this same period in the average actively managed fund (2000). In determining these figures, Malkiel even ...

sought to return to the original successful methods. Today, the company runs a distant second to leading competitor Dunkin Donuts...

and spoke French poorly even as an adult, always with a thick Italian accent (Black 10). Napoleon attended military school where...

results (Drucker in Hesselbeinet al, 1997). These can be seen as personality traits rather than instil and disciplined quality, th...

has been affected by the economy. In addition, the company has definitely reached the mature stage of its lifecycle -- the compan...

shows, there is little loyalty among cell phone users. New competitors enter the market continually, all with various programs of...

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...