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Essays 31 - 60

Borden's Theory and Marketing Mix Development

as more comprehensive that McCarthys 4 Ps. However the 4 Ps does simply these ingredients, bring them into four main categories; t...

Case Study of Sperry Topsider Shoe Company

company needs to understand its own operations, the place it has in the market and also the market. Not all companies can be leade...

Bowflex Exercises Machine Marketing

consumer fitness products are sold through retail outlets, and it sells its Nautilus, Schwinn, and StairMaster commercial lines di...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

Southwest Airlines' Australia Expansion Proposal

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

United Kingdom Sales of the X600 Mobile Telephone by Samsung

(Samsung, 2004). The telephone also has a number of features as well as the camera which is one of the fashionable items of ...

Marketing Analysis of USA Today

McPaper: The Inside Story of USA Today, which was written by Peter Prichard. Situation In this section, the student would ...

Organizational Evaluation and the 4Ps Marketing Mix

an ordinary drivers license, a commercial driver permit or a motorcycle endorsement, the NJDMV provides assistance in those areas....

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Levi Strauss and the Denim Industry

environment ,may be analysed though the 4 Ps. The actual product we can see are premium priced and are competing with other maj...

4Ps Marketing Mix

asserted that the elements of the marketing mix were interdependent and each is equally important in the marketing plan (Borden, 1...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

Grandma Tracy's Popcorn and Marketing

are standard items in any kitchen and the product contains nothing that can be described as controversial or questionable. Popped...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

Dell Computers

is the longest-tenured CEO of any major US computer company. Corporate headquarters are located in Round Rock, Texas, near Austin...

Japan and Starbucks

In six pages this paper discusses 2000 data associated with Starbucks in an overview that examines its Japan market entrance, part...

Cognac Marketing

In nine pages this paper uses the 4Ps to analyzes the cognac retail market. Seven sources are cited in the bibliography with the ...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

London Zoo Marketing

with a wide range of animals, all provided for the entertainment and enjoyment of those who are coming to see something that they ...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Starbucks In South Korea

the South Korean offers this privilege. Another important practice is to share ones business card with everyone, the most apprecia...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Pizza Restaurant Weaknesses Case Study

is weak as it makes the assumption of economic rather than social man. The culture needs to be tackled, if done in the correct way...