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Essays 301 - 330

Student Case Study on Viking Sewing Machines

some common goals. In being a new leader this had advantages. Lewin observed occurring in three stages where it is successful, the...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Information for Those New to Teaching

geographic disciplinary perspectives in their academic training" (Towson University, nd). As an illustration of how this works, he...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

American Hero Franklin Delano Roosevelt

private patrons leads; and they emphasized the interrelatedness of culture with all aspects of life, not the separateness of a rar...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Baby Healthcare Business Proposal

there is a distinct shortage of quality care that provides the choices that mothers want. 2.1 Services to be Provided To provid...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

The Health Care Industry and Information Technologies

field and industry out there it is important for organizations and businesses to keep up to date. It is surprising that the health...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

Reducing Falls in Home Based Patients

implemented. The initial implementation will be for a three month period with a pilot area, which will be used to optimise the f...

Abstract for a Fall Intervention Policy Proposal

increased; the incidence rate has risen from 15% to 35%. The problem is the increase in the rate of falls and a need to reduce the...