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Essays 331 - 360

Antismoking Campaign Strategies

goal of decreasing the prevalence of adult cigarette use to less than 12 percent, the CDC analyzed the data gathered by the 2008 N...

Arms Industry and Malaysia

In forty six pages this paper examines the Malaysian arms industry and the various issues associated with it with the Vision 2020 ...

Flat Tax as Viewed by Steve Forbes

In five pages this paper discusses the flat tax system supported by Steve Forbes' 1996 presidential campaign. Eight sources are c...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Kasserine Pass - American View

his arrival in North Africa, British General Harold R.L.G. Alexander described the Americans as "ignorant, ill-trained and rather ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

The 2008 Presidential Election

her gender. Many, Republicans in particular, contended that neither Clinton nor Obama were suitable presidential contenders. The...

The Role of Religion in the 2008 Presidential Campaign

the are hungry for a pragmatic, much less ideological, approach to the problems the country confronts" (Daniel and Holladay). Th...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

The Leadership Style of Barack Obama

out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders i...

Uses of Technologies in the 2008 Presidential Campaigns of Barack Obama and John McCain

encourage the sharing of videos on YouTube and Brightcove (Yadav). Early in his campaign, Barack Obama acknowledged the importanc...

Reforming Education

dollar program, "funded through the Recovery Act," that encourages competition among the states "to inspire education reform" (de ...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

need to be muted, due to the IOC rules, but Adidas has found ways to maximize the coverage even finding way to work around these u...

NGO Development and Benefits

2008). The philosophers that Sen refers to as being foundational to transcendental justice include individuals such as "Hobbes an...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Presidential Campaigning, the Toulmin Argument, Jeremy Bentham, and David Hume

In five pages this report contrasts and compares the conservative Bentham with the liberal Hume and then applies their concepts to...

AMAZON KINDLE AND STUDENT POPULATION: WILL IT WORK?

Kindle? In this paper, well try to discuss how Amazon should market this device. The Kindle Value Proposition In his artic...

Improving Adult Immunization Rates

considered important for their health, we can consider the statistics on influenza vaccinations specifically. National guidelines...

Elizabeth Dole 2000 US Presidential Campaign

In seven pages this paper examines all aspects of Elizabeth Dole's presidential campaign back in 2000. Eight sources are cited in...

Nominating Campaigns of George W. Bush and John McCain

This paper consists of three pages and examines Bush's and McCain's party nominating campaigns in a consideration of projections a...

Women and the Lure of Work During the Second World War

In 7 pages this paper examines the government's campaign propaganda designed to get women into the workplace during the Second Wor...

Spending and Political Campaigns

party has a particularly clear agenda for changing the dynamics of campaigning and governing. While the Republican Party has split...