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Essays 451 - 480

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

Potential Economic Influences on Starbucks

income, which will provide the scenario for increased demand, as long as the company satisfying consumer demands in terms of produ...

A DISCUSSION ABOUT THE EXTENDED MARKETING MIX

who has studied and passed Marketing 101 in college is aware of the 4Ps of marketing - product, price, promotion and placement/dis...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Marketing Mix Articles

The writer locates and discusses four different articles that deal with the different elements of the marketing mix, also known as...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

A Qualitative Assessment of Medication Errors

quantitative aspect of the research by Koppel et al. provides a very different approach to understanding the issue. The quantitat...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

NBA Bullets vs Heat in 1996

Howard by Brubaker and Asher. Main Issues * Rileys oral statement to Mourning that he would be the highest paid player on the team...

Cost Accounting Case Study - Clear Hear

outsourcing or reducing the production of the beta model to produce more alpha models. To assess this we need to compare the net c...

Maori Culture and Crime

as the concept of the constructionism explanation has formed the basis for many social polices and programs that are in place to t...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Leadership Motivation Conflict, Emotional Intelligence

What leadership styles can be related to what motivational theories? Effective leaders know there is a direct connection between t...

Article Reviews Global Leadership

This paper discusses ten articles that emphasize globalization and leadership. Three of the articles report theory or theoretical ...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Program Assessment, Mixed Method Approach

This research paper discusses mixed methods that combine qualitative and quantitative approaches to research in order to discern t...

Southeast Asian Students, Community Colleges

This research paper focuses on the needs of Southeast Asian immigrant students attending community college. The writer recommends ...

Exploring Different Types of Research

There are different approaches to research. Classing research methods as quantitative, qualitative, or mixed method is one way of...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

On Going Home

Joan Didions short story "On Going Home" is a story that describes Didions childhood home and the influences that she...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...