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Essays 61 - 90

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Bloodiest Slave Rebellion

There were many small insurrections among slaves but they were mostly hushed up so that other slaves did not get the idea that the...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Presentation Guideline for Global Warming

ice caps, however, which have begun falling apart in the manner of Humpty Dumpty falling off the wall. We cant put those back tog...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Interview: Public Health Official

political outcry might exist from the opposition. In the delivery of health care, the awareness of the bioethical "good" sets the...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Salmon Farming in the United States

as a means of removing the pressure from: "wild fish stocks, while addressing the growing...

Affordability of Health Insurance Letter to U.S. Senator Bill Frist

approach to health care for themselves and all Americans. Demographics of The Most Needy...

Double Indemnity and Insurance Payout Legal Memo

Hathaway. However, the Columbia claims department feels that Windsors death does not meet the criteria set forth in his policy cov...

Collapse of HIH Insurance Ltd. and the Effects on Small Businesses in Australia

only a week before it was completed. Chief executive Ray Williams raised the issue with board members over dinner, telling the gr...

Insurance Regulations in Hong Kong

Trade Organization has meant more opportunities for Hong Kong insurers (Xinhua News Agency, 2002). It also means that there is ple...

Overview of SCHIP

coverage ("State Childrens" PG) A child who is an inmate in a public institution or is a patient in an institution for mental dis...

MARINE INSURANCE CONTRACTS, SLIPS AND LLOYD'S OF LONDON

along the way, the underwriters could be in trouble. But if the ship makes it through the voyage unscathed, then the underwriters ...

Funding Universal Health Care

to keep in mind is the United States is the only industrialized nation in the world that does not have some sort of national unive...

Macroeconomic Effects of the "Public Option"

goal of totally reforming all of US healthcare has been shelved, with the focus now being exclusively on health insurance. The na...

The Importance of Statistics to the Insurance Industry

or the beneficiary, will receive a payment. For some policies, such as life insurance policies, this is a fixed amount, for other ...

Insurance Contract Law and the Concepts of Misrepresentation and Non-Disclosure

Marine Insurance Act 1909 was effectually a word for word copy of the English Marine Insurance Act 1906, in addition to this the n...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...