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decreasing, with only US$ 790.0 million in losses in 2003 compared to US$ 1,272.0 losses in 2002. However, this must be outing a s...

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

scale. 1. Why do you travel with this carrier: work/business personal business recreational (please circle each that applies...

as CEO and Chairman on February 4, 2002; Jeffrey K. Skilling, former CEO and Director; Andrew S. Fastow, former chief financial of...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

protectionism is less favored than a generation ago; sentiment is that the market is an efficient judge of the management efforts ...

the airline is also a low cost airline but seeks to differentiate on service it is not the very cheapest, to we need consumers tha...

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

MUS is not only the number of line items in a given population, but also an approximate book value of the largest item - this, as ...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

They say we need not just a password but a good password. Any password will help but those that are easy to crack like birthdays, ...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

This paper considers the recent data breaches that have compromised our personal security and made identity theft a real threat. ...

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

Technology has added another issue relative to boundaries and dual relationships in therapy. This essay discuses these issues usin...