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Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

The Marketing Imagination by Theodore Levitt

In eight pages this text by Theodore Levitt is analyzed. There are no other sources listed....

Pacific Bell and Global Marketing on the Internet

In twelve pages this paper examines how Pacific Bell can participate in global marketing through Internet applications. Eighteen ...

Corporate Evaluation of the Steinway and Sons Company

In ten pages this paper discusses possible Asian expansion for Steinway and Sons in this evaluation of product, marketing, and man...

Twenty First Century High Tech Markets and Low Skills

The Bureau of Labor Statistics has predicted that by the year 2006 computer-related jobs in this country will have reached a total...

Aspects of a Marketing Study

This paper addresses various topics in the fields of marketing and advertising. This fifteen page paper has eleven sources listed...

China and Pharmaceutical Expansion

In seven pages this paper discusses entering the pharmaceutical market in China in a discussion of what Bristol Myers Squibb would...

AOL and Marketing

In ten pages this paper assesses the marketing approaches of America Online in a consideration of its current operating and financ...

Marketing and Color Uses

In five pages this paper examines how marketing makes uses of color selection in order to generate emotional reactions or as a way...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

First through Fourth Crusades

force. We are given the impression that a militant Catholic Church went forth to force the gentle Muslim nations to accept Christi...

Bolivia and Cell Phone Marketing

In sixteen pages this paper examines how to market cellular telephones in a region like Bolivia that does not even have complete s...

Textile Market and Transfer Printing Uses

Transfer printing uses in textile and other types of markets are considered in a paper consisting of five pages. Eight sources ar...

Wal-Mart's Continued Growth

This 8 page paper discusses Wal-Mart's financial position, and suggests that the retailer's continued growth is unlikely to falter...

Stock Market Examination Through Various Indices

(Brain PG). The NASDAQ 100 and Russel 2000 Indices will be compared but it should be noted that these are just two of many averag...

Consumer Market Supply and Demand

In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

Acquisition of ISO is a Smart Global Market Strategy

last decade in turn gave rise to a social, psychological and economic revolution, one that changed the concept of commerce forever...

Gender Distinctions and Internet Marketing

In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...

Market Planning, Labor, and Human Resources

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

Oligopolistic and Monopolistic Advertising Markets

In five pages this paper examines how limited advertising can affect oligopolistic and monopolistic competition. There are four b...

Problems and Solutions for K Mart

In eight pages this paper examines K Mart's problems involving manufacturing, finance, marketing, and management and proposes some...

Retail Market of Great Britain

In seven pages Great Britain's retail industry is examined in a strategic consideration that includes Harvey Nichols and Marks and...

Chinese Rule of Hong Kong

In sixteen pages the reunification of China and Hong Kong is examined from the perspective of investors and financial markets in H...

UK and Jobs in Technology

In twenty pages the United Kingdom job market is examined in terms of employment in the technology industry with a hi tech work ta...

Mass Customization Market Strategies

recent technology introduced mass customization. Through the use of customizing information technology, this process allows compa...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...