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Essays 961 - 990

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

A.H.M. Jones' Athenian Democracy

In four pages this text is reviewed and comparisons are made between Athenian and American democracies....

Analysis of Jack Nelson Pallmeyer's The School of Assassins

In five pages this paper analyzes the text that recommends closing the 'School of the Americas' that contributes to Latin American...

What is a Real American?

of the good things the nation stands for and the good things that the nation does in the world. But, a good or real American is al...

Mission and Application of the NCQA

In five pages this paper presents an overview of the National Committee for Quality Assurance and its mission which is to assess A...

Are Americans Selfish?

many people in the world, but they are working hard to get what they can and they are also very limited in the way they can live. ...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Baptist Health Home Health Marketing Plan

expanding market share now and then maintaining that share as the target market increases in size. Situation Analysis BHH...

Capital Punishment: How Americans See It

DNA testing and the overturn of convictions, two thirds of Americans still support capital punishment ("The Death Penalty - Americ...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

Failure of the American Family as a Sociological Model

In six pages this paper discusses the various issues that have undermined the American nuclear family as a failed sociological mod...

Complex Union of Marriage

does begin to notice the details of her life that she used to overlook, such as returning home, windblown and sunburned, and disco...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

120 Years of American History

interrupted by the First, and especially the Second World War, when women in large numbers went to work for the first time. Many ...

Nineteenth Century U.S. Labor

Workers included men, women and children. The fact that children worked in incredibly dangerous situations and conditions furthe...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Qualitative and Quantitative Research Studies

At the same time, it is also the case that Black women...

Sinclair Lewis's Babbitt and Use of Satire

live up to its name with a great deal of glass, chrome and a lot of managers and executives with a great deal of attitude but few ...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...