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Essays 541 - 570

Article Paraphrasing

the content, though the student might want to mention that the piece is badly written. The article discusses Ms. Gorton, an admin...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

A Critical Assessment of the Sullivan and Esmail Article "From Racial Uplift to Personal Economic Security"

who would meet in secret hiding places to teach each other. (Sullivan and Esmail, 1995, p. 152). Since the punishment for learning...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Dealing With the Dealership (Article Review)

are looking for. In truth, people do think about their monthly payment as that is how they budget. Yet, according to Breitner, the...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

WTO: Why India and China Said No to U.S. (Article Analysis)

table. Because they are concerned about heir own backyards, they do not sympathize with the plight of nations that subsidize their...

Three Views of Down Syndrome

words, the material available on Down syndrome is extensive and wide-ranging, so that there seems no reason to try and pick articl...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

How To Improve Patient Satisfaction Article Review

They found differences in these calculations. The major key learning point in this article is that any institution can always get...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Article Summaries on the Qur'an

The Qur'an is the focus of these article summaries....

An Article Review on a Human Motivation Theory

of both his Preface paper and this new paper. Maslow states that his purpose is to: "formulate a positive theory of motivation w...

Articles on Issues Pertaining to Canadian Aboriginal Peoples

who she was will be lost. His sources (cited in footnotes) include scholarly articles and books, and Carrs own journals. His met...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Articles in the Constitution

same system as Britain, which was a system that was also immersed in a separation of powers. As one author notes, "the theory of c...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Annotated Bibliography on Special Interest Tourism

This book is a comprehensive look at different types of special interest tourism (SIT). A goof introduction gives a strong overvie...

Bernard Gordon's 'Elia Kazan: Hero or Coward?'

were refusing to speak. They were not going to name any names of people who may have been, or were, communist sympathizers or comm...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Underage Drinking Opinions

a fact of life, and one can choose to drink or not. If American youngsters were taught to handle alcohol from an early age in the...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...