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Essays 1021 - 1050

The Condition of the Retail and Manufacturing Automotive Industry in Australia

number of small scale manufacturers such as Elfin, Nota, Kratwerkz, Deuce Customs and G-Force. In 2010 the total production was 23...

The WonderBra and the Selection of Promotional Strategies

interest in purchasing the product. The third promotional strategy involves the use of "rebates" (Blattberg & Neslin, 1990). In ...

Performance of Herman Miller

year-on-year basis, this was also important in terms of new orders, which also increased by 14.7%. The overall performance of th...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Challenges for Online Merchants

E-commerce has grown exponentially over the last several years but many consumers are still fearful of using this mode of shopping...

Organization That Contracts Services to Hospitals

This paper reports a number of issues in which the organization is involved. Issues include: measurements for performance and how ...

Ethics and Overseas Contracting

This research paper examines ethical dilemmas resulting from overseas subcontractors working for American firms that engage in chi...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Explanation of Terms Used on Financial Management

The writer p[resents a memo style paper in which five different terms used frequently in financial management are explained. The ...

Bidding for Government Contract

This paper discusses a specific new small partnership and their activities in bidding for an RFP. This paper discusses the Work Br...

Violent Video Games: Who Takes Responsibility

This 4 page paper gives an answer to the question of who is responsible for violent video games. This paper includes the Supreme C...

AN ANALYSIS OF GLEGG WATER COMPANY

Though the E-Cell was gaining some acceptance in the pharmaceutical market, company leader Robert Glegg wanted to see sales hittin...

Article Analysis: Diversity

a "nigger drink" (How corporate America came to recognize diversity, one Pepsi at a time, 2007). One thing the article mentions ...

Kodak in the Competitive Environment

complementary services such as the internet, which empowers consumers. Looking at Porters Five Forces model the threat from comp...

Wal-Mart

between 2004 and 2009 that the market will increase by 43.6% (Euromonitor, 2005). By 2009 the supermarket segment alone is expecte...

Fantasy Imagery in Marketing

over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...

The Economic Perspective on Toyota's 2010 Vehicle Recalls

less enthusiastic about purchasing a Toyota. In any industry the way in which the demand emerges is subject to a large number of f...

Suggestions for Wal-Mart

through to more human relations school processes, metrics that may be used to measure this may include scores in employee satisfac...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Communication Case Study

methods of the communicating failing; this may be a breakdown with the sender, a breakdown with the method or a recipient breakdow...

Boeing Loses Contracts

and pricing" (Dykewicz, 2003). They used those documents when preparing their own 1998 bid for the EELV contracts (Wayne, 2006; Dy...

Entrepreneurship and Small Business

Peter Drucker has advocated the worth of innovation for decades; Tom Peters and John Kao have supported the precepts of creativity...