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Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Apple After the iPad

other MP3 player. As the iPod aided the Apple image and increased Apple brand awareness and positive associations the iPod sale...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Does the iPad Technology Disrupt?

This 4 page paper gives an overview of how the iPad's technology is changing standards. This paper includes an explanation of how ...

iPad Technology and the Changed it Caused

This 3 page paper gives an overview of how the iPad's technology is changing standards. This paper includes an explanation of how ...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Assessment of Apple

products, many applications which are purchased for use on one piece of hardware, can often be used on others. Therefore, if a gam...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

LAUNCHING THE IPAD IN CHINA - A STRATEGIC ANALYSIS

what Apple Inc. will need to watch out for. PEST Political. Though China has opened up its country and welcomed foreign di...

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

iPhone; Opportunities and Threats

72% for the same period in 2007, music is also becoming more important to 68% of phones sold in the first quarter of 2008 being mu...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

The Dell and Apple Websites

these main headings brings up a drop-down menu that goes into further detail. For instance, under "Notebooks," the choices are "Ho...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Analysis : Advertising For iPhone

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

Apple Computer Supply Chain Issues

one or more software packages for purchasers. Apple offers online sales, but most of Apples products are sold through retailers. ...

Comparative Analysis of Apple and Windows Operating Systems

of the transformation from Mac popularity to Windows loyal followers. The main appeal of Microsofts OS is its similarity to...

Business Position of Apple Corporation

the environment. There are two main markets, the i-pods and the computers. 2. The Economy The economy is important as this w...

Harvard Case 9 702 469 on 2002 Apple Computer, Inc.

Industry analysts warned that the buying spree of 1998 and 1999 would leave sales flat or declining in 2000 and beyond. They...

The Computer Giant Apple

John Scully, who was CEO of Apple at the time, made a devastating mistake (Dohrman, 1997). In 1985, Scully confronted Bill Gates, ...

Overview of Apple's Steve Jobs

not stay with the company. John Scully, president of Apple Corporation fired Jobs in 1985 (Krantz 5). As Apple Corporation flou...

Apple Computer Financial Conditions in Early 2001

In six pages Apple's finances as of early in 2001 are examined. Four sources are cited in the bibliography....

The Diminishing Importance of the iPod in Apples Product Portfolio

product has a cost of production that averages the same as the organization as a whole. Table 2 Extrapolated iPod contribution to...

Operational Assessment of Apple Inc.

more proactive (Barnes, 2007, p25; Hollins and Shinkins, 2006, p17). The way operations develop may be seen as moving increasingly...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Apple and Their Ethical Position

be a good corporate citizen. However, these events do not indicate what the ethical responsibility of Apple is or should be. ...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

Google's Android OS - A Value-Driven Assessment

emergence into the smart phone market was much like a tsunami. The internet giant erupted onto the field blowing competitors like ...