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Essays 211 - 240

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Costing and Overhead Allocation

the allocation of the head office costs. In an environment where an employee undertakes a number of different tasks labor may also...

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

Foundations for Financial Analysis

of accounting are financial accounting an management accounting, both play an important role in financial analysis, but for differ...

Job Reductions - A Review of Related Literature

the impact this will have on the employees who remain with the firm. This will need to be understood not only to manage the downsi...

Competitive Assessment of the HMV Group

Hong Kong, HMV Singapore and HMV Canada; HMV live the life entertainment segment of the organization, and Waterstones (HMV, 2010)....

Research Design for a Financial Project

The writer looks at potential research designs to assess which would be most appropriate for research into financial performance o...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Creating Repeat Business for Build-a-Bear

more effective direct marketing, with the collection of owners details, (or their parents details when undertaking is of age), and...

Costing in the Modern Environment

that may be created. The utilization of value costing has the potential to create value added facilitates effective pricing decis...

Organizational Communication Effectiveness Improved Through Intervention Approaches

In five pages this paper supports the notion that intervention ensures the effectiveness of communication within an organization. ...

Business Communication—A Technology Based Approach by William P. Galle Jr. and Beverly H. Nelson

the general public. Each group requires a unique format that best suits the communicator, as well as the channel of communication...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

Obligations of MNC’s in Developing Countries

that there is a clear and morally relevant dividing line between humankind and the rest of nature, that humankind is the only prin...

Assessing HRM Practices at British Gas; A Research Proposal

selection process, to ensure both that the right staff with the correct skills and characteristics are selected as well as to ensu...

Case Study of THL in 2004

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

Romania; Potential Management Structures and Approaches Suited to the Local Culture

This 4 page paper considers the potential management structure and approaches to culture that may be adopted by a firm setting up ...

Measuring Value in Publicly Owned Organizations

This creates the need for accountability in the way the funds are used (Barker, 1999). It has been argued by many that the most a...

Strategic Human Resource Development

This 30 page paper looks at what is meant by Strategic Human Resource Development (SHRD), how it differences from human resource d...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Mabey and Johnson Corruption

Angola, Bangladesh and Madagascar (BBC News, 2009; Hope, 2009). The culture and widespread practice may have helped to desensitize...

Targets for a Merger with Southwest Airlines

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Issues in Leadership

thing that leads. 2. a guiding or directing head, as of an army, movement, or political group" (Dictionary.com, 2010). This shows ...

Suggestions for Wal-Mart

through to more human relations school processes, metrics that may be used to measure this may include scores in employee satisfac...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Primary Research Tools

in-depth results but the style of the approach which generally asked a number of relatively simple questions is suitable to be use...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Strategic Use of Human Resource Management Practices

The writer looks at the way that HRM strategies and approaches may support and guide organizational strategy. This is considered b...