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Essays 601 - 630

Jonathan Kozol and Stephanie Coontz on Social Problems and Family Failure

In seven pages social problems and American family failure are considered in a comparative analysis of Kozol's Amaziing Grace and ...

Raising Children in America Today

200,000 violent acts on television alone" (Chatfield, 2002; p. 735). The study indicated that "Between the ages of two and 18, an ...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Southern Baptist Convention's Belief Systems

Convention (SBC) has grown to 15.8 million members who worship in more than 40,000 churches in the United States. Southern Baptist...

A Literary Hero: Henry V

Is Henry V really a literary hero? The paper argues that he is a literary hero and in fact could serve as a role model in today's ...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

The Dark Ages and the Renaissance

that it was so primitive. Yet, that is a time that came after the Renaissance when everything changed a great deal. The Renaissa...

Impact Of Edict Of Milan On Christian Liturgy

the Church and to members of the Church (NationMaster, 2008). This is an important part of the Edict because it set the stage for ...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Argument: Television Violence Does Not Harm Children

the media" (Fowles, 2001). Why is TV a stand-in for the other problems, and what are those problems? The reason TV makes such a g...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Ben & Jerry's Case Study

the richer ice creams because it was this market that was growing the fastest. This act created a more competitive environment for...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

THOUGHTS OF A GRANDFATHER

as well. As we strolled along the path, listening to the disgusted, but interested, noise my granddaughter made as my grandsons fo...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The Two-Part War

rhetoric; this is the charismatic leader theory (A summary of the causes of World War II). The mob mentality theory is supported b...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Islam, Hinduism, Christianity and Women

study the Vedas. This particular Hindu book says that women "are entirely worthless creatures" (Dharma Universe, 2010). Even so,...

Review of an Article

The writer reviews an article by Detert and Burris had an article published in the Academy of Management Journal entitled “Leaders...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Intelligence Gathering by U.S. Agencies during World War II and Beyond

better known as G-2 (Warner, COI came first, 2000). At times, the information went all the way up to the White House, but short of...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...