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Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

Knowledge Management and Learning in Low Cost Airlines

the use of dynamic pricing. This is a pricing system that is designed to maximise revenues and seat sales. The marginal cost of ca...

Analysis of Creative Technology Ltd.

developed a strategy of meeting market needs by customising and adapting technology starting out by the creations of PCs that were...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Two Different Types of Costing

production, so that all of the overhead costs are recovered. In order to undertake absorption costing there is a necessity...

Defense Procurement Risks

The changeover is to be undertaken through the torpedo modular upgrade program, with the delivery of the new heavyweight torpedoes...

The Importance of Statistics to the Insurance Industry

or the beneficiary, will receive a payment. For some policies, such as life insurance policies, this is a fixed amount, for other ...

Factors to Consider when Assessing Potential Investments

the amount of sales that need to made to reach specific goals. The investors can calculate the total revenue and profit that will...

HRM Gap Analysis for Riordan’s Hangzhou Facility

cultural differences. The problem may be as basic as language difficulties, but in different cultures there will also be a range o...

The Issue of Capital Structure

and Miller that there should not be any impact on the cost of capital regardless of the underlying capital structure and that the ...

Magic Pulse Limited and Kitomba

competitive advantage. Weaknesses There are also weaknesses, the entry barriers to the business are low; as such there is a weak...

Assessing Harley Davidson as an Investment

for as a result of increasing costs, the cost of goods sold in 2007 was 63.1% of the revenue, compared to 61.5% in 2006. In additi...

Assessing VA's IT Strategic Plan

5-year IT strategic plan that is updated annually. The plan maintains continued alignment with and adherence to the VAs larger st...

Assessing Divisional Performance

and a high growth rate is an unknown quantity, the final result is not known and as such this is referred to as a questions mark, ...

Healthcare Problems in America and the Proposed Solution of 2008 Presidential Candidates Barack Obama and John McCain

very different plans to prospective voters. Obamas healthcare plan focuses on expanding coverage to Americans that are presently ...

Assessing Usability

for example is something that refers to the use of technology to help the group, something that is done with the use of network or...

Assessing Client Personality

Therefore, the field of personality assessment can be conceptualized as "consisting of several different communities of psychologi...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Research Article Evaluation

As a result, this study focuses on a methodology aimed at students in social services and related studies, who may find themselves...

July 1 to July 3 1863 Battle of Gettysburg

Couch defiantly pledged, "In no case must the enemy be allowed to cross the Susquehanna" (Brubaker, 2003, p. 74). Lees Lt. Gen. R...

International Business and Bank Selection

and we do" (Reason, 2003; p. 79). In the early years of the new century, the organization also was found to be implicated in seve...

Fiat and BMW Companies Assessment

level of revenue that remains when all of the direct costs for producing the goods or services are deducted form the revenue. This...

Two Data Sets Assessed

top and five at the bottom, we have a sample that looks more like the large retail store reps. This adjusted sample of athletic st...

Society and What Salaries Reflect

10 years ago, the Christian Science Monitor, in covering an article about child care workers and the poverty-level wages they rece...

Financial Diversification and Growth Issues

considered. In some businesses such as the restaurant trade the failure rate after two years may be as high as two out of every th...

U.S. Electoral College Abolition

president and vice president (Kuntz, 2000). Each state has one "elector" for each member of the House of Representatives (of which...

Assessing the Cuban Revolution

almost all Cubans. Hunger and absolute poverty were overcome" (Bohmer, 2004). As mentioned, Cuba was not perfect. However,...

Was Rome's Fall Inevitable?

was a culmination of several individual actions or achievements, coupled with social conditions that weighed heavily on Roman soci...

School Funding Alternatives Assessed

in school funding and enhanced equitable distribution of financial resources. Current The scenario to be changed is that in...

Boeing's Systems Thinking and HR

project. There are three ways to contact HR: through a telephone call, e-mail or in person (Proctor, 2005). There are also intran...