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Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

The Congress of Vienna - Good For Europe?

doubt that a great deal of good came from the congress, and it is interesting to note there was a condemnation of the slave trade....

Preparing for an IPO

transparent to meet shareholder needs, with business models that are attractive to investors. The accounts and information systems...

Choosing a Healthcare Intervention

have a side effect. For example, if this is occurring in an area where there is fluoride being added, and the process will strip t...

Financial and Stock Performance of 3 Banks

price. Wells Fargo is a banking organization operating a range of retail, commercial and cooperate banking activities, primarily...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

The Gender-Divide in Christian Leadership: "Preach Woman Preach"

must face on the pulpit, but a "preacher-to-preacher book", emphasizing instead the various points of commonality that women share...

Kate Chopin: Exploring Culture and Identity

themselves aloof until the conditions of their acquiescence are met through achieving an understanding with the men who occupy the...

The Value of Power Analysis for Qualitative Research

simply stopped hedging, as seen with US Air, others changed the way in which they undertook hedging, shifting from hedging for fu...

An Assessment of US Blame for Globalization

Globalization has changed the world as we know it. In the larger sense globalization is simply the increased relationship between...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Project Management for an Expedition

is a scheme that allows children of school age to undertake a pole to pole expedition long the American route, starting at the Nor...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Determining a Priority for Potential IT Projects

example, the project drives more revenue for the organization may be assessed ion a scale of the amount it will drive compared to ...

Customer Satisfaction Levels for eBanking

faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...

Tools for Examining an Organization

a high level of congruence, with many of the same process, but aimed at different products, which are within the same markets, and...

Ethics, Healthcare and Obesity

treatment of the sick, then undertaking preventive measures to reduce obesity before illness occurs may be beyond that duty, as it...

Research Considerations for an Assessment of the Impact of Hedging on the Profit of Airlines

numerical, it is suitable to be used as a method of determining cause and effect relationships (Curwin and Slater, 2007). The meth...

Reaganomics and Obamanomics: A Comparison

The economy having been stressed by a diminished work force, hyper-inflation, and a large deficit stemming from mired involvement ...

Coordination of Aid Following the Floods in Pakistan

need for aid and the gap between the need and the response has seen uncoordinated aid from questionable sources. For example, in n...

Coding Answers

that the respondent is not asked for the income or to indicate which group it is in, but to look up the code and then give the cod...

Managing Quality in a Logistics Firm

those which deal directly with the customer, such as the way that calls are received and the process of placing an order, as well ...

Choosing an Information Technology System

to evaluate the best course of action and to make the decision. This process may take seconds, or may take months, depending on th...

How Consequences Analysis and Cowardice can Aid Leadership Decisions

inputs, a transformation process and the decision as an output (Thompson, 2008). The collection of data and the analysis may be se...

The SCM Agreement and Injury to Domestic Industries

Howse, 2005). The SCM defines domestic industry as were the there is an industry where the production of the like products make u...

Comparing and Contrasting TQM and BPR

result in improvements (Mintzberg et al, 2008; Reed et al, 1996). Defining TQM is difficult, there is no standard definiti...

The Influence of Stakeholders on Project Management

and identify potential stakeholders in the project management environment. * Examine the different types of stakeholders to assess...

Survey Methodological Issues

be counted. Question 2 Probability v. non probability sampling Probability sampling is a random sampling style, the basis of thi...

Expanding from the US into the UAE

The writer looks at the potential for an accounting firm based in the US with European operations to expand into the UAE, assessin...