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Essays 481 - 510

Merger Between K Mart and Sears

merger has yet to actually take place (though approval seems to have been obtained), many experts, needless to say, have many ques...

Fictional Gubernatorial Campaign

This essay discusses various campaign issues for a fictional character who is running for the governorship of Texas. The paper bui...

Explaining GAAP and SOX

The writer explains to core elements of the accounting regulatory framework in the US; GAAP and the Sarbanes-Oxley Act. Each is ex...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

Book Review of Near Failure in Kosovo by Wesley Clark

Serbian "ethnic cleansing" (a euphemistic term for genocide) which was then going on in Kosovo. It was Clarks belief that it was i...

Occupational Therapy Practice and Recovery Framework Applications

recovery. Recovery is an admirable goal, and likely the only goal that carries true meaning for the patient and his family....

Johnson and Johnson Marketing Communications

and in 2001 unofficially took over daily operations of Johnson & Johnson as he was being trained to succeed Ralph Larsen upon his ...

A Raisin in the Sun by Lorraine Hansberry and Money's Meaning

Friday. (Gleefully) Check coming tomorrow , huh?" (Hansberry 8). Ruth simply replies, "You get your mind off money and eat your br...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

It Takes Money to Make Money, A Case Study of Dupont Kevlar

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

Tesco and Marketing Communications Campaign Evaluation

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

Operation of a Foreign Office

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

UK's Adidas Marketing

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

Germany and Direct Marketing Campaigns

In ten pages what would succeed and what would not in terms of direct marketing campaigns are considered within the context of Ger...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

2000 Presidential Campaigning

In six pages Robert Khayac's 2000 presidential campaign strategy is considered in this hypothetical essay sample that examines mar...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

Paper Money's Future and Electronic Financing

TRANSFER Money, a form of tradable currency and "common article for bartering" (Merriam-Webster, 1998, p. PG), is critical to est...