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Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

The Credit Crunch; A Research Proposal

There is no question that the UK is in a recession and that there is a credit crunch. The causes of the credit crunch have receive...

Financial Performance of General Motors and Ford 2004 - 2008

regarding the firms future with this high level of support and the need to cut costs. However, this is not an issue that is impact...

Maximization of Shareholder Value by a Firm

perception on it; After all a business with no social considerations will not necessarily be maximising its profits, as many peopl...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

The Role of Leadership in TQM Implementation; A Research Proposal

* What is the role of leadership in the successful implementation in TQM practices? In order to undertake this a number of s...

Printing Industry in Australia

part of the economy. For the most part the structure is fragmented with a large number of printers remaining small to medium-sized...

Advantage to Other Forms of Transport?

types of transport for many reasons. The development of air freight and increased use of passenger aircraft to carry cargo provi...

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

need to be muted, due to the IOC rules, but Adidas has found ways to maximize the coverage even finding way to work around these u...

CelluClear Wireless Case Study

the scenario with the new contract if the first 70,000 is produced at the first facility then there is no additional fixed cost so...

BabyCare Ltd Case Study

assumed 90% retention rate is over optimistic (as it is higher than any levels achieved so far) there is still a high level of gro...

Four-Day Work Weeks: Advantages and Disadvantages

can be carried out (Daly, 2008). Two Brigham Young University professors recently released a study in which they determined that ...

Relationship Between Country Risk And National Culture

its entire economic status into a tailspin, ultimately threatening the worlds economy, as well.2 The most prominent forewarning o...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Singapore International Airlines and In Flight Business Technology Enhancement

In eight pages the options Singapore International Airlines can pursue in order to attract greater numbers of business travelers a...

Special Education Student Assessment

day at school, however for the special education student the assessment may not reflect the true benchmark of the students knowled...

Civil Unrest in South Africa from 1960 to 1994

In five pages this paper discusses South Africa's civil unrest in an historical overview of the time period and assesses the Truth...

Over Ten Public Health Essays

because it allows for multiple areas of policy process to be occurring at one time, without each being inherently dependent on the...

Continuity Planning for Small Business

Though the sheer volume of information at the site is daunting, it is an ideal place to begin learning about disaster recovery in ...

Bullying and How to Address It

other fatal acts. Various efforts have been launched around the nation in an attempt to eradicate bullying. Those that h...

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

Collectivism and Commitment; Implications for Cross Cultural Management

tools such as 5 Ss and Six Sigma through to the general approaches of co-operative management (Katz and Darbishire, 2002). One ...

IT's "Bleeding Edge?"

to an end, rather than being an end in itself. The statement arises from consideration necessary in strategic planning, and of co...

Sensory Perception Three Experiments

filled three medium-sized bowls with water, one with very hot water, one with tap water and one with cold water. These bowls were...

The Strategies of Microsoft and Apple

This launch was successful and Apple started the grow, with Apple becoming the market leader and by the end of 1980 more than 100,...

Pininfarina and Mitsubishi

factory and are already talking about a contract, Therefore, there must be some for of order winner apparent even before there is ...

Estimating Cost of Equity for Banks Using CAPM

be easy for academic purposes as well as practical is that of capital asset pricing model. This is a system of appraising the cost...

The American Revolution in Fiction and in Film

to the settlement of the American frontier, Drums Along the Mohawk. It is the story of farmer Gil Martin and his privileged bride...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Strategic and Ethical Issues in Pay Structures at Wal-Mart and Lowes

firm also gives the staff 10% discount on much of the merchandise sold in store (Wal-Mart, 2009). Looking at the executive salar...