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Essays 271 - 300

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Otherness in the Framing of News Stories

the approached adopted in the investigation and in the article that there is a separation of the events into a cultural context, p...

Skype IPO - What Type of Auction?

and by setting the price in advance there are also additional dangers; such is the potential for macro environmental influences to...

Tuition Reimbursement

It is for purposes of attracting new employees, retaining the old ones, and simply improving the worth of the workers that firms s...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Shinto vs. Buddhism

West (pp. 8). But he also makes a statement that reflects the points to be covered in this report when he explains that each of th...

Ben & Jerry's Case Study

the richer ice creams because it was this market that was growing the fastest. This act created a more competitive environment for...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Singapore International Airlines and In Flight Business Technology Enhancement

In eight pages the options Singapore International Airlines can pursue in order to attract greater numbers of business travelers a...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Russki Adventures and Standardized Marketing

Crevasse and Andrei Kakov sought to market services, namely that of high-end helicopter skiing excursions. Crevasse and Kakov nee...

Fictional Hotel's Problems and Solutions

are the basic ingredients to a successful budget? What are the building blocks, so to speak? Narrowing this down, in the example ...

Overview of Host Governments

(Finance PG). Contemporary international countries recognize the inherent relationship between business social performance and es...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Dan Story's Engaging the Closed Mind

always been lovingly evangelistic and compassionate Christians have not always been critically discerning. An apprpriate analaogy...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Competition of Borders Bookstores and Barnes and Noble

oligopoly. This has been the case within the retail sector..." (p. 4). Changes in the overall retail industry have created a scen...

Running a Commercial Radio Station

A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...

Research Proposal; Golf Tourism in Asia

to China as well as the position of golf in the area. Tourism in many areas of Asia is increasing. China is...

A Memo to Constantine the Great: Recommendations for Christian Church Architecture

primarily made up of those who have not accepted Christ as their Savior. It is important, therefore, that we take careful, calcul...

Incentive and Retention for Special Education Teachers

a few non-conference meals. Table 1. Conference Attendance Cost per Teacher Item Component Cost Total Cost Conference registrati...

Motek: Benefits Program

the chain of command - help employees stay afloat in an often slow or burned out economy, affording them such luxuries as insuranc...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

Casino Gambling Should be Prohibited

simply a money making venture that serves to create a larger divide between social classes. Alexander and Roberts note that the...

Diversity and the Community College

students how are born with silver spoons can attend the Ivy leagues, so many who attend community college-the lowest cost higher e...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...