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Essays 211 - 240

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

Case Study of the International Strategy of Whirlpool

The global home appliance industry is large and fiercely competitive. It is also segmented according to price and design in differ...

Student Submitted Case Study on Wilmont Chemical Corporation's Accounting Strategy

the costs are accounted for the method will not provide what can be seen as an accurate or fair costing per item or centre, and as...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Case Study of Maytag's Problematic Strategies

In five pages this student submitted case study examines Maytag's position and assesses the problems with strategy it has undergon...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

Strategic Case Study to Determine a Strategy for Dr Lou Mickael

A strategic analysis and recommendation is made utilizing a case supplied by the student. The writer starts with a situation or s...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Student Case Study on Watson's Strategies on Business and Human Resource Applicatioins

1998). To understand this it is best first to understand how a market is made up in the different levels and the...

Online Marketing Strategy and the Case Study of Reg Vardy

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Success Strategies of Michael Porter and David Aaker's Saturn Corporation Case Study

The first factor that any paper of this type will need is a theme, or a thesis statement. The thesis statement is one on which th...

A Case Study of Profitable Business Strategies

be added each day. By picking up divers at their area hotels this is a complimentary service that will bring in even more busines...

Analysis of Apple and their Performance in 2008

and style, and by third quarter of 2008 the company was shipping record levels of iPod players, more than 11 million was shipped w...

Furniture Bank Case Study

activities. A major consideration for the acquisition of the trucks is to assess the value it will provide. The acquisition of t...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Competitive Profile of Hilton Worldwide

Roosevelt and the Plaza, and then in 1945 there is the purchase of Palmer House and the Stevens in New York(Hilton Worldwide, 2010...

Internet and Hotel Industry

horizontal/vertical integration and even differences in competition (Aksu and Tarcan, 2002). Customer expectations especially our ...

Psychological Studies' Case Study on Mental Representation

timed in regards to their responses, Rosch reported that "response times are strikingly close to ratings of typicality" which mean...

Hotel and IS Applications

give accurate real-time views of current business results, which can be invaluable in todays hypercompetitive and fast-paced busin...

Palace Hotel of Guam and Activity Based Costing Explored

diverse industries during recent years. Despite "this trend in manufacturing, ABC systems have made few inroads in the services a...

Strategic Impact Of E-Business Supply Chain Management; The Case of Asda

and with regular supplies needing to be delivered there can be a high opportunity cost where stocks of goods are depleted, not onl...

Hotels - Added Value

industry must analyze and assess why they are fragmented before companies in that industry can add value. This assessment should l...

France and United States' Luxury Hotels

In six pages this research paper examines luxury hotels in a comparative analysis of markets in the United States and France with ...

Hilton Hotels Financial Analysis

In eight pages Hilton Hotels' industry position is examined in a financial analysis that covers the years 1999 through 2001. Ten ...

Rainforest and Ecotourism

how many hotel rooms can be built, this hotel doesnt have that luxury. The more guests that stay at the hotel, the more likely try...