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Essays 361 - 390

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

A Proposal to Discover The Reasons for the Low Use of Preventative Treatment for Malaria in Pregnant Ugandan Women

this incidence it is important that programs to reduce malaria are well implemented, but research indicates that in Uganda there i...

Esquel Case Study

it is unsurprising that the currency has the potential to grow stronger. However, the Chinese Yuan is not a floating currency, so...

Cultural Barriers are a Hindrance in Anne Fadiman's The Spirit Catches You and You Fall Down

been removed. Likewise, one may look at a culture, seeing only the outward manifestations, but without removing barriers it is imp...

GOOGLE JOB DESCRIPTION

Discusses a potential job at Google (account manager), potential job stressors and barriers to communication. There are 5 sources ...

Medication Error Kills Newborn

In this case, there were a series of system failures that included a language barrier, incomplete clinical information, unusual w...

Innovation - Theory and Manifestation

The writer starts the paper with a literature review examining issues related to the implementation of innovation, including diffe...

A Bibliography of Diseases

In a paper of fourteen pages, the author creates a single entry annotated bibliography for each of twenty-eight disease related to...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

The Economic Barriers to the Increased Adoption of Peritoneal Dialysis

A number of studies have argued that peritoneal dialysis has the potential to benefit end stage renal disease patients medically a...

Merger and Acquisition Issues

Many mergers and acquisitions fail to realize value. The writer reviews two articles published which address some of the challeng...

Journal Entries on Healthcare and Nursing

In a paper of four pages, the author reflects on some specific issues in three different reflective journal entries. There is one...

Canadian Chinese Immigrants, The Head Tax

required that all Chinese immigrants had to pay a "head tax," that is a tax that was imposed simply for entering the country. The ...

Banks and Sustainable Development

consideration needs to be a determination of what is meant by sustainability. There is no singular universal definition of sustain...