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an investment rather than a cost. In many instances the basis of the study is theoretical, or based on case studies in other count...

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with th...

Sound simple? Yes and no. The organization itself is headed toward a more customer-friendly orientation (this is its strategy), so...

a logistics firm offering a range of heavy transports and logistics services. Based in Bahrain the firm specialised in project log...

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

cancellation; however the airline transferred the flight to the next day. The student states they called in on the morning of Frid...

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

to gain economies of scope and scale as well as use their buying power to gain lower prices. As such the prices to the customers m...

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Zacharakis, 2010). Employees should be free to talk to anyone in the company (Bygrave & Zacharakis, 2010). This type of flexibilit...

explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...

the customer, if they continued doing other tasks while interacting, and if they really gave full attention to the customer (Grabm...

result of "gaps" that exist between different aspects of an organizations performance; by bridging these gaps, service quality wil...

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

seen as a competitive advantage, for that the vendors need to look elsewhere for a competitive advantage when it comes to transact...

* Speed = 1 GHz * RAM = 192 MB. * Hard Drive = 20 GB * Diagonal Screen sizes 15 inches * Installed Operating System = Windows Mill...

patient and the medical practice but for the physicians mental well-being also. INITIATING ACTION In order to give the best in p...

the value chain (Muhamed, 2002). Others point out that the major difference between B2B and B2C, when it comes to electro...

to be given good information, but when it comes to B to B, there are things that the business owners are expected to know. There i...

In twenty five pages this paper presents a literature review of customer service changes within the corporate sector and the impac...

trades at only $11. This represents a decline in market capitalization of more than 50 percent, and of course Global Communicatio...

by Sally Sorry, she was afraid that Sally would crumble. Sally is very apologetic to the customers and seems to cave to their dema...

improvement in the bottom line if the changes are beneficial, but the resulting process soon reveals areas in which it can be impr...