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Essays 151 - 180

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

RETAILERS AND CUSTOMER VALUES: A COMPETITIVE EDGE

that if banks use these customer values of speed, price and access (in other words, offering the right distribution at the right c...

InterClean; Job Analysis and Training Plan

after sales service skills. From this there are complimentary skills for both sales teams, but there are also areas where are wea...

Analysis of ING’s Competitive Strategy

order to develop an understanding of their competitive advantages and the way in which those advantages have been gained and retai...

MANAGEMENT OF A SALES FORCE

- and by the late 1980s, as chains began proliferating, many experts began wondering if the independent pharmacist was a thing of ...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Harley-Davidson Organizational Strategy

Harley did not change that attitude but they did take necessary strategic steps to gain a competitive advantage in todays market. ...

It's Popcorn Time Marketing Mix

friends and family. IPT avoids at present the cost of establishing a full campaign for this purpose while also avoiding any poten...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Product, Service, and Process Quality Management

could be corrected. Although it is hard to believe these days, such ideas were once considered wrong and were not used. Al...

Consumer Definition of Products with IKEA

afford it" (Internet source). As IKEA puts it . . . "Thats boring" (Internet source). But the most interesting point made in the M...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Change Management: Rerouting Customer Service Calls at Dell

being that help line individuals read from scripts determined by customers responses to specific questions required by the scripts...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Scheduling

place concurrently at the same time) rather than consecutively (one at a time after each other). Possible paths Total number of ...

Afghanistan Development - Review And Recommendations

nations employ many Afghans. On April 29-30, 2007, Afghanistan held the Fourth Afghanistan Development Forum (ADF) in Kabul (Afg...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing a Bank Loan and Mortgage Insurance Tracking System Product

the liability. Simply put, reinsurance is characterized as insurance for an insurance company. While it is the goal of primary i...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...