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Essays 211 - 240

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Training Program For McDonald's Franchisees

to the corporate values. Service to customers will be given quickly and respectfully. This inherently means the owners, managers a...

Wendy's, McDonald's and Fast Food Marketing

their doctors are telling them to make that change now, before it is too late. The fast food industry is changing. It...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Limited Brands and Gap, Inc. Financial Analyses

the company now has 4,100 spread across six countries; The United States, United Kingdom, Canada, France, Germany, and Japan emp...

Comparative Analysis of Kentucky Fried Chicken Brand Images in China and in the United States

each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...

McDonald's Hamburgers Are Better Than Burger King's Hamburgers

The hamburgers of these two fast food giants are contrasted and compared in a persuasive essay consisting of five pages. Four sou...

Fast Food Wars Between Burger Giants McDonald's and Burger King

In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography....

McDonald's Restaurants and the Unity Temple of Frank Lloyd Wright

of ancient temples and, in fact, this is why he had the building called a Temple instead of a church (Hurder, 1997). This is the f...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

STARBUCKS AND BRAND ANALYSIS

a good or bad thing (Clark, 2008). Scholars are split on the key to Starbucks success. The product itself is okay, but...

SWOT Analysis of McDonalds

after time as one of the organisations strengths (International Journal of Bank Marketing, 1996).The products may also be seen as ...

McDonald's in Moscow: Global Capitalism and the Homogenization of Culture

once wrote that a "McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Environment and Brand analysis for the Fisher & Paykel Dish Drawer

benefits. For example, a drill is bought for its ability to make hole, likewise a bed is bought for a good nights sleep (Kotler an...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces...

Analysis of W New York Hotel

This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...

Analysis of Major Credit Card Company

compared to Visas average of $2,470 and MasterCards average of $1,960. This is all part of their brand image marketing. When Ame...

Assessment of L'Oreal and Strategy Recommendations

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

LISTERINE AND COMPETITIVE ANALYSIS

the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The compan...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

A Comparison of IKEA and Furniture Brand International

homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Analyzing Italy's L'Oreal Elvive

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...