YOU WERE LOOKING FOR :Brand Names versus Generic what motivates people to buy
Essays 1 - 30
The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...
the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...
mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...
$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...
their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...
The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...
a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...
store, Abercrombie Co. in Manhattan in 1892 (Abercrombie & Fitch, 2006). Abercrombie was an avid outdoorsman, which was his inspir...
which is being described. It has also been stated by William James, a US philosopher and psychologists, that if "people pe...
bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...
Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales Kitchen and Bath Centers" (Profile 2008). Best Buy l...
to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...
true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...
is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...
positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...
In five pages this paper discusses the drugs with the generic names of minocycline hydrochloride and amoxicillin or amoxycillin in...
the medicine (Drugstore.com, 2003a). Other side effects include nausea, dizziness, decreased appetite, irregular bowel movements...
In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...
The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...
Recent stories of mass suicides of cult members has led to an interest in the people who join cults and their rationale. Tis paper...
will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...
are looking for. In truth, people do think about their monthly payment as that is how they budget. Yet, according to Breitner, the...
it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...
strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...
In six pages contemporary linguistics are examined in a terminology overview that includes register versus dialect, descriptive ve...
In eight pages this paper represents and example of how to motivate graduating students with an inspirational keynote address....
recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...
This 5 page paper discusses the role of innovation versus tradition in works by Derek Walcott and T.S. Eliot. Works discussed incl...
born in Kenya, educated in Britain and currently teaching at Binghamton University, New York knows of what he studies (Binghamton,...
influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...