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Essays 391 - 420

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

Analyzing Italy's L'Oreal Elvive

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...

The Pros and Cons of Branding in the Restaurant Industry

The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...

Prostitution and Different Views

in exploring the issues of prostitution. While we like to console ourselves with the belief that right and wrong are clearl...

New Easy.com Product

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Tourist Attractions and Branding

are different, but there is also company branding. Whilst each attraction is marketed separately there is a brand logo for the gro...

Ideal City Prototype of Disneyland?

In twelve pages Disneyland is considered within the context of an ideal city prototype with its brand of Utopia lacking in indepen...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

Visual Images and Communication

forceful idea behind this image is that AIDS should be a collective problem, one that sparks a community-based response. ...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

IWB-Latest technology for Schools

of programs and resources but there is still evidence that teachers are not using them to their full potential. One of the reasons...

Six Images for Change

nurturer. Sharif (2010) takes this further and brings in the type of change such as intended change, partially intended, and unint...

Issues Affecting the 2012 Presidential Election

words ONLY is a little over 9 pgs!!! 11 14 3037 (5-10-10) 3150 12 15 3375 13 16 3600 14 18 15 19 16 20 4500...

Television Families and Society

While discipline may fade, and the old image of the family matriarch and patriarch has vanished, a new sense of honesty and commun...

"A Girl Named Zippy" and Spirituality

In a paper of four pages, the writer looks at "A Girl Named Zippy". The book's spiritual content is explored, and a pluralistic im...

Identity in the Work of Cindy

Sherman Cindy Sherman is a noted photography, with her work often categorizing her as an artist. In her work she presents images w...

Educating the Public About Homeland Security

This paper discusses the use of violent images in the efforts to keep the public abreast of homeland security issues. There are f...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

The Family and Television

This paper concludes that, to an extent, media creates images of family life that viewers use to form attitudes about family, but ...

Questions on Media, Power and Culture

This paper covers three issues, which pertain to music piracy, radio and analysis of a media image on drunk driving. Five pages in...

Queen of Missions Mosaic

This essay provides a detailed description and analysis of the "Queen of Mission" mosaic, which is located in the Basilica of the ...

Medieval Norms, Politics, Religion Aspects

This paper refers to Penny Schine Gold's The Lady & the Virgin, Image, Attitude and Experience in Twelfth-Century France and Ken F...

Media Issues

This paper pertains to three media issues. The first issue addressed is the manipulative aspect of ads, the second discusses the p...