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Essays 811 - 840

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Proposal for a New Security Model Using Integrated Circuit Card Embedded with User’s Biometrics

to the appearance of the person standing in from of them. Over time the change in what is and is not accepted as identifying and t...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

Strategic Procurement in the Construction Industry

client as a result of the delays, but could be substantial to the relevant contractors. The current project is one that provides...

Entering the Automotive Market in Canada

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...

Cash Budgeting at Lawrence Sports

developed well, where it indicates that additional funds will be needed it is likely that such will be the case. It also provides...

Intel And The New CEO

ahead. Decreasing profits and market share was evidence that the company was getting stale. It needed drastic changes and it took ...

New CEO In Uncertain Times

happening right now instead of worrying how bad or what else will happen (Editors, 2008). Others include the importance of motivat...

Creating a Sexual Health Clinic

serve to mentor teens and provide socially positive guidance and support. Diagnostic and screening exams will also be available, b...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Reducing Gang Violence In New York City

opportunities for city residents (Soglin, 2006). This author reports that studies consistently show an inverse relationship betwee...

Project to Assess a Market

Identify potential sample respondents from existing customer base. * Send out invitations * Create an attendee list from those wh...

Pitching a Consultancy Firm

which understands the company and its products. Many areas within a company have the potential to benefit from external knowledge...

Law Offices Of Jeter, Jackson, Guidry, And Boyer

more clients and are very likely to lose loyal employees. They should develop a plan to deal with Brad. a. The first step is to me...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Why Pharmaceutical Companies Focus On A Disease

potential to make it through to the next step, the Phase 1 human testing trials (Masia, 2008). This is a very healthy small group...

A Fictitious Company Considering a New Information System

to take into account many factors. Bapco Oil needs a new information system (IS) to bring together the different departments which...

Bronx, New York Profile

to 67.9% ion New York and 75.1% in the US as a whole (ePodunk, 2005). This places the white population in a minatory. The largest ...

Making Investment Decisions Using ROE and IRR

seeks a favorable ROE to keep the business profitable and growing; investors seek a favorable ROE as an indicator that not only th...

Educational Funding Adequacy Determination

Commission might consider using this approach to defined sound basic education. The authors report there have been three approach...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

Spike Lee’s ‘New York State of Mind’

lens but by the filmmakers imagination and based upon the unique New York experiences contained within a particular neighborhood e...

Zip Code 11572 and Abuse of Alcohol and Drugs

alcohol prior to being 20 years of age and most of these individuals state (47 percent) state that they began substance abuse with...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Case Study for Caterpillar Inc.

employee had been employed with the company for 22 years. In 1982, however, the bubble began to burst. The world went into a ser...

Project Management and New Technologies

As the show demonstrated back then, wireless technology would become the most important technology in the field of communications....

New Classical Theory of Economics

thought which developed in the eighteenth and ninetieth centuries. The major thrust of this work is the way in which markets actua...