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A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Article Analysis/When to Start Social Security Benefits

the governments benefits calculator, which is available online, but argue that its breakeven calculation is erroneous because it a...

Information Systems Case Studies

weaknesses at a number of major retailers resulted in the theft of some 41 million credit card numbers, at a potential cost of $1 ...

Marriot: The Spirit of Service

an hour (Marriot, 1997). The point made by this example is that organizations must strive to look at the details and provide consi...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

The Importance of Transformative Change

Investigation Board identified specific issues related to communication and leadership that contributed to the accident. Though n...

Dispersion Analysis

The dispersal is the way in which the data is distributed. Dispersal may be assessed with a range of measures; these include range...

The Selection and Use Secondary and Gathering of Primary Data - A Practical Demonstration

range of sources. The most influential article should be those from peer-reviewed journals, where previous research is reported. P...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

How to ensure Research is Undertaken Ethically

the Greek ethos, meaning customs. In the past ethics were merely customs, the way people were expected to behave and the standard ...

Shadow and De Facto Directors

behaves, not just the directors or the officers of a company. Individuals that are not on the board may still be at...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Measuring Cultural Differences

Developed in the 1980s, when international business first underwent a major surge, the cultural dimensions theory is a model throu...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

Women and Children as Products in the Sex Industry

Women and children have been exploited throughout history by those that seek to profit in one way or another from that...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Law and the Impact of Evidence

investigation. Evidence can assume many forms including testimony from witnesses, forensic evidence such as DNA data, or document-...

Operational Designs for E-commerce

establishing an in-house division that is integrated with traditional operations; spin-off company that is autonomous and a stand-...

Proposal for a Regeneration Project to Reduce Unemployment

able to contribute. The aim of Community for Commerce may be summarised in a mission statement which reads "To improve the envir...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

Sustainable Banking in Sub Sahara Africa - Research Proposition

to be made available to support increased economic development which will have a significant positive impact on the social environ...

PRIMARY ORGANIZATIONAL STRUCTURES AND EXAMPLES

branding efforts. The McDonalds brand is synonymous with Big Macs and Quarter Pounders (much as the KFC brand is synonymous with f...

How Are Decisions Made in Family Companies?

When family businesses have decisions to make there are potential more influences that may impact on the decision making process w...

Economic Effects Information

obtain information about economic impact because they need to search for the economic impact of something in particular. In any me...

Projected Financial Performance of a New Restaurant

A business plan requires the presentation of the forecasted financial performance of a company. This report includes a five year p...

Summary of Items 1, 3, 4 and 8 in the 10-K Using the 2007 10-k for Kodak Eastman

highly competitive, and first mover advantages are relatively short-lived due to competitors introducing new and updated models as...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

The Characteristics and Supply Chain of Proctor and Gamble

a global leader and indicates the way that the firm creates strong brands to appeal to the consumers. Likewise Gillette, a firm ac...

The Process of Decision Making

factual data to meet a set goal or objective. There is a very basic concept to this, which is the company is at A, they want to g...