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Essays 331 - 360

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Overview of Real Estate Practices

In fourteen pages this paper examines market analysis and appraisal in a real estate practice' overview. Seven sources are cited ...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

The Management Practices of Danaher Corporation

In the days that technology was beginning to peek out from various corners in the early 1980s was when the Rales brothers decided ...

Marketing and Ethical Issues

In six pages ethical practices are discussed with the role marketers and marketing departments play in achieving honorable corpora...

Case Study on International Exchange Rates and Interest Rates

In five pages a student submitted case study examines borrowing on different global markets that have different rates of interest ...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

The Marketing Entry Barrier Posed by Advertising

This research paper contains ten pages and examines how advertising is used to prevent competitiors from entering certain industri...

Analysis of Built to Last by James Collins and Jerry Porras

In eight pages this management book is examined in terms of what companies can learn in terms of superior performance and marketin...

Protectionism in Japan

Japan's protectionist practices under the Meiji government have come under attack from the west, as a more open market for importe...

Government Price Controls and Their Impact Upon the Pharmaceutical Industry

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Operational Improvements in Manufacturing Environment - The Case o Morgan Cars

changes have seen the overall capacity of the factory increase from 500 cars per year to over 700 cars per year (Vella, 2007). De...

Lease Accounting

lease is one that does not meet any of these four criteria. For the lessee, operating "leases are treated as current operating ex...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...