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Essays 331 - 360

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Frigidaire and the Front-Loader Dilemma

little) influence on government decisions, its thinking here - waiting for the DOE to pass a law that would help its marketing eff...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Moscow and Chocolate Exportation

dominated by local companies (Russian Food Market Magazine, 2005). In Moscow, this market is held by Rot-Front, Babayevskoye and K...

The Critical Reception of A Gathering of Old Men by Ernest Gaines

the sheriff and the inevitable nightriders. As Gaines unravels the reasons why the old black men, as well as the young white woma...

History and Impact of the 1967 President's Commission on Law Enforcement and Administration of Justice

of recommendations made by professionals in the field; and that the federal government can and play a role in directing strategies...

Virgin Atlantic Airlines and Marketing Communications

in order to become one of the worlds most recognizable airlines, recognized for quality, service and a good ride? How has Bransons...

Strategic Case Study to Determine a Strategy for Dr Lou Mickael

A strategic analysis and recommendation is made utilizing a case supplied by the student. The writer starts with a situation or s...

Recommendations for the Implementation of ERP

This can be seen as a development from the older systems where the is a more static and less integrated system can be used, this m...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Domestic Violence

This essay has several headings that include data/statistics of intimate partner violence, literature review, recommendations for ...

Defense Science Board Study

A Task Force of the Defense Science Board analyzed the energy strategies of the Department of Defense and found the Department had...

Government and Health Care

This essay addresses five issues. The first section is a brief description of one of the recommendations from the IOM for nursing ...

Reallocating School Resources - Case Study

free and reduced lunches. Test scores for language arts are low, in fact, 6th grade reading scores fell short of expectations by -...

Marketing and HRM Advice for Lan Airlines

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

Realigning Aid to Ethiopia

Governments ownership of land "continues to hamper growth in the industrial sector as entrepreneurs are unable to use land as coll...

Reforming Juvenile Justice

as well. Nielsen and Perry (2000) state that we "must recognize that we are united in our diversity" (p. 4). This has...

Identifying and Assessing a Project for a Healthcare Center

The Maimonides name was adopted in 1996; the facility was named in honor of the Rabbi Moshe Ben Maimon. Maimon was a Jewish twelft...

Saving the USPS

organization has acknowledged that it is no longer financially sustainable (USPS, September 2011). On September 15, 2011, the orga...

Riordan IT Requirements

in with the operational aspects of the business, including the department that processes and send out orders. The system should al...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...