SEARCH RESULTS

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

of CSR (Crook, 2005). Many retailers of goods and serves are not giving an accurate impression by manipulation the context of thei...

In eleven pages CSR is defined and explored in terms of origins, and then its aspects are considered with examples of corporate be...

help the company increased sales, reduce costs, or improved profits then there is a potential argument that corporate social respo...

is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of...

If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...

This essay discuses one of the social responsibility programs of one yogurt company, Dannon. The essay provides a brief background...

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

students by incorporating the concept of CSR into curricula. Net Impact - comprised of no fewer than one hundred twenty-five chap...

entire company, with the same policies and strategies in place across the globe. There have been a number of approaches, including...

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

This 14 page paper is written in two parts. The first part examines the concept of corporate social responsibility (CSR), defining...

Keller, 2008; Schilling, 2006). This is a market that is growing and taking market share from other areas of the coffee market, sp...

warming, it is generally accepted that greenhouse gas emissions are a significant contributory factor, and many firms are seeking ...

organization itself. On the surface, of course, corporate social responsibility can be defined simply as the "ethical behavior of ...

government never would have made such a demand of a small multinational because a small company would not have the necessary resou...

off to perform community service work. The Chubb Group of Insurance Companies practices worker flexibility options allowing emplo...

This 8 page paper looks at the way CSR has been interpreted by the retail industry in the UK. The paper defines what it meant by C...

After the crash in 2008, protesters picketed many large financial institutions, including Bank of America. One accusation was that...

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

This research paper examines the function of public relations within the context of a gubernatorial compaign. The writer defines p...

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

ExxonMobil and Ford. But the authors are balanced - there is also an anti-CSR discussion, pointing out that stakeholders ne...

get a real live person on the telephone (PR News, 2007). This author recommends integrating communications and customer service de...

often place the corporate entity in a role regarded as avaricious and teeming with evil intent; businesses such as Xerox and Wal-M...

both the "organization and society" (9). Which is least desirable? This is the "One-way asymmetrical" model, as this PR model is...

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

is not something often at the forefront of modern day business dealings. According to Lena C. Pripp-Kovac, head of corporate resp...

journalism and print (Public relations specialists, 2006). The duties of PR personnel include drafting press releases and getting...

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...