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gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

success include: * Effective internal communication * Efficient business processes * Employee training * Employee motivation * Pos...

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

In the store, the book browser has the advantage of reading jacket covers and snippets of several pages throughout a book, while e...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

6 pages and no sources cited. This paper provides rhetorical discourse on three different topics that have to do with business op...

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

choice for a project management company. It is a middle income country that seeks to grow at a controlled and managed pace. It i...

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

often a queue, the queue moves along a counter where different food items are displayed, with sandwiches, cakes and other snack it...

table 1 Table 1retail environment comparison between Goodys and Everest Traffic Flow Crowdedness Accessibility Environment Overal...

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

6 pages, 6 sources. This paper considers the nature of Jordanian business and the impacts of joint ventures with American compani...

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

In twenty nine pages this paper contrasts the business strategies espoused by University of Michigan's C.K. Prahalad, London Schoo...

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...