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Essays 331 - 360

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

Global Business and Manchester United

within the UK. However, Manchester United has managed a feat few sporting clubs realise, they have crossed international b...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

AcuScan and 'Operation Optimize'

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

Market Research Designing

project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Egypt, Saudi Arabia, and Syria Market Assessments

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

Lessons That May Help Smith Systems Consulting

et al, 2004). The plan did not go as expected as the firm over positioning itself, the marketing if the quality and the premium po...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Delectables Corp Case

This essay is about a company in the peanut food industry. The essay responds to a number of ethical issues regarding the case. In...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Soul Food Restaurant Start Up Business Plan

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Cases of Product Liability and Punitive Damages

In ten pages examples of various state cases are featured in this discussion of the need for punitive damage limits in cases invol...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

A Business Development Case Study

cars in year 4. This is a luxury market, and therefore less price sensitive, whilst it is good to keep car stocks to a minimum thi...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

The Ford Pinto - A Case Study

Bettignies, 2006, p. 270). Discern--Ford executives took a narrow focus on product safety that endeavored to adhere strictly to ...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...